Why Knowing Isn’t Enough — How Behavioral Science is Helping Save the Children Change Lives


3-year-olds LaBrayden, left, and Elena, center, listen to story being read by an Early Head Start teacher
At Save the Children, we know that solving the interconnected issues facing children requires a deeper understanding of how people think, decide and act. That’s why in 2020, we launched the Center for Utilizing Behavioral Insights for Children (CUBIC)—the world’s first behavioral science team focused on the rights and welfare of underserved children.







