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Why Knowing Isn’t Enough — How Behavioral Science is Helping Save the Children Change Lives

Two children listen to a story being read by an Early Head Start teacher
Two children listen to a story being read by an Early Head Start teacher

At Save the Children, we know that solving the interconnected issues facing children requires a deeper understanding of how people think, decide and act. That’s why in 2020, we launched the Center for Utilizing Behavioral Insights for Children (CUBIC)—the world’s first behavioral science team focused on the rights and welfare of underserved children.

Women in Water Spotlight

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For more than two decades, Save the Children has partnered with P&G to expand access to clean drinking water — helping deliver more than 25 billion liters of clean water to families in more than 100 countries.

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