Ideas and Tips for Successful Personal Fundraising

How to Make your Fundraising Campaign a HUGE Success!

Six-year-old Phuong is a 2nd Grader from the Sles Slab Village Primary School in Cambodia and is here giving us his best smile while having a lesson on writing and word recognition. Photo by Krister Jay Borja, March 2013.
Six-year-old Phuong is a 2nd Grader from the Sles Slab Village Primary School in Cambodia and is here giving us his best smile while having a lesson on writing and word recognition. Photo by Krister Jay Borja, March 2013.

1. Set a fundraising goal and keep everyone posted on how close you are to reaching it.

  • Keep in mind that your friends and family want to see you succeed. In fact, some may donate again if they know you're close to reaching your goal.
  • Share updates on the status of your goal.
  • Increase your goal once you reach it. Then update your donors and challenge them to help you reach the next level.

2. Tell your story.

  • If you've chosen to ask for donations via email, one way to start is with our downloadable, pre-written fundraising email, accessible at www.savethechildren.org/mad. Be sure to fill in your fundraising goal and, if you wish, customize your message to share the reasons you're participating.

3. Keep sharing.

  • Send out updates on your fundraising achievements.
  • Sharing stories makes donors feel a part of your efforts.
  • You may even inspire some of your friends to join you as a volunteer or to advocate for your campaign.
  • Share on the Save the Children Facebook page, too - and think how excited your friends will be to see you there.

4. Be creative!

Here are just a few fundraising campaign ideas to underscore the value of each person's involvement.
  • In Loving Memory: It's difficult to lose someone you love. Use the Make a Difference Campaign as a way to honor the life of someone special.
  • Enlist the Gang: If you work in an office, live in a dorm, participate in a club or play on a team, convince the whole group to raise funds to make even more of a difference. When you reach out to your separate social networks, the possibilities are endless!
  • Make Birthdays More Meaningful: Are you or someone you know about to celebrate a milestone birthday? Ask your friends to donate the amount of the age instead of a gift.
  • Recognize Special Events: Ask for donations in lieu of gifts for an upcoming wedding, anniversary, retirement or other special day.
  • Party with a Purpose: Get together with friends and family! Share a meal, attend a concert, have a game night, organize a high-stakes poker, bowling or bridge tournament. However you like to have fun, use the event to raise funds for Save the Children.
  • Be a Sport: Start a golf or basketball tournament and ask for a donation as the entry fee.
  • Lose to Gain: On a diet? Ask friends to sponsor each pound lost.
  • Garage Sales: Host a garage sale with your neighbors and donate a portion of each person's proceeds towards your fundraising goal.

5. Use social media sites including Facebook and Twitter.

  • On Facebook, Pinterest or Instagram? Talk about your campaign and goals and include a link to the Make a Difference donation page www.savethechildren.org/makeadifference.
  • On Twitter? Tweet about your fundraising and use #savekids to connect with other volunteers.

6. Say thanks!

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