Save the Children Teams Up with Leading Children’s Apparel Manufacturer to Help Mothers Better Prepare Their Children to Learn in School
Ajla Grozdanic 202.262.7171
Tanya Coventry-Strader 404.576.7518
WASHINGTON, D.C. (April 26, 2013) — In celebration of Mother’s Day, Save the Children has joined forces with Carter’s to help less fortunate Moms in America give their babies a better start in life.
From April 27-May 12, through its 100,000 Ways to Celebrate Moms Campaign, launched in partnership with Save the Children’s Early Steps to School Success Program, Carter’s stores and carters.com will be accepting monetary donations to give Moms the best Mother’s Day gift of all, the support they need to prepare their children to succeed in school. Carter’s will match all customer donations during this time up to $100,000.
Carter’s believes that childhood should be a celebration and looks for opportunities to help nurture and protect children and build communities in which children can thrive. Whether providing clean and comfortable clothing, sending volunteers into classrooms, or empowering others to help children in need, Carter’s works to make children's lives easier so they can be free to do what they do best – enjoy childhood.
Statistics on Early Childhood Education
Through innovative partnerships with government entities and local schools coupled with generous support from corporations such as Carter’s, Save the Children helps give infants, toddlers and preschoolers in underserved, poverty-stricken communities across 17 states an equal chance to rise above their challenging circumstances.
- Experts tell us 90% of brain development occurs before the age of 5, laying the groundwork for future learning potential
- Children without access to quality early education programs start school with an 18-month disadvantage and that gap continues to widen
- Every $1 invested in early childhood education can save $7 in the long term
- 83 percent of disadvantaged 3-year-olds in Save the Children programs, who were at risk of falling behind their peers, now score at or above the normal range for vocabulary acquisition and will enter school ready to learn
About Save the Children
Save the Children is the leading independent organization for children in need, with programs in 120 countries, including the United States. We aim to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives by improving their health, education and economic opportunities. In times of acute crisis, we mobilize rapid assistance to help children recover from the effects of war, conflict and natural disasters. Follow us on Twitter and Facebook.
About Carter's, Inc.
Carter's, Inc. is the largest branded marketer in the United States of apparel and related products exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 600 Company-operated stores in the United States, Canada, and Japan and on-line at www.carters.com and www.oshkoshbgosh.com. The Company's Just One You, Precious Firsts, and Genuine Kids brands are available at Target, and its Child of Mine brand is available at Walmart. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.
 'Teaching with the Brain in Mind', Eric Jensen and the Early Childhood Initiative Foundation of Miami
 Starting School at a Disadvantage: The School Readiness of Poor Children, Center on Children and Families at the Brookings Institute
 Age 21 Cost-Benefit Analysis of the Title I Chicago Child-Parent Center Program, Dr. Arthur Reynolds of the University of Wisconsin