Eileen Burke, 203.221.4233
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Justin Bieber Backs “Social Good” Facebook Game, WeTopia, Benefiting Children
WESTPORT, Conn. (Dec. 22, 2011) -- Justin Bieber, global pop/R&B phenomenon, will be spreading the joy of reading to U.S. and Haitian school children. Bieber announced earlier this week that he will provide entertainment marketing support to Sojo Studios new slate of “social good” games, beginning with WeTopia. WeTopia benefits charitable projects in the United States and abroad, including Save the Children’s summer literacy program in Appalachian Kentucky and textbooks for children in Haiti. Other initial non-profit partners include buildOn and Children's Health Fund.
Bieber announced the partnership to his 51 million fans and followers on Facebook and Twitter. "Playing online games is a lot of fun already, but WeTopia makes it better by helping children around the world. Some of these kids need to go to school or they need clean water," said Bieber. "I've been so lucky and blessed and that's why I believe so much in giving back, and I know my fans will feel the same way when they play WeTopia."
Sojo Studios’ WeTopia is a free-to-play, community-building Facebook game where players develop a better world for children, both in the game and in the real world. As players grow their WeTopia villages, they earn currency called "Joy" which they can choose to apply toward specific charitable projects in the U.S. and abroad, and then track the impact of their contributions in-game. .
"We're thrilled to partner with Justin Bieber, an amazing entertainer and someone who has emerged as one of the most prolific young philanthropists this world has seen," said Lincoln Brown, founder and CEO of Sojo Studios. "Justin is using his voice to inspire millions of fans around the world – including daughters and their moms – to give back. We can't think of a better way to bring the generations together than on WeTopia, which lets players do good while having fun."
"Social media is how I originally discovered Justin and it's how he regularly connects with his fans worldwide," offered his manager, Scott "Scooter" Braun. "He's excited about WeTopia as a new form of social entertainment that's literally a game-changer: making charity a regular, enjoyable and organic part of people's everyday lives."
Learn more about Save the Children’s role in the game and watch a fun video on how to play here.
About Save the Children
Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow us on Twitter and Facebook.
About Sojo Studios
Sojo Studios is an entertainment company creating social games where players directly support improvement projects in the U.S. and worldwide, helping to create "social joy." All Sojo Studios’ projects are executed in the field by 501(c)(3) nonprofit partners. Established in 2010, Sojo Studios embraces the mission of leveraging the best aspects of team play in the virtual world in effecting positive and meaningful change in the real world.