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Artist Ambassador Kevin McKidd participates in Save the Children’s Fast-A-Thon on Monday, August 8, 2011 to raise awareness and funds for the East Africa Hunger Crisis Fund. Photo credit: Jason Merritt/Getty Images for Bvlgari.
WESTPORT, Conn. (August 8, 2011) — Supermodel Iman and actor Kevin McKidd are backing a Save the Children sponsored 24-hour “Fast-A-Thon” on August 8 to raise awareness and funds for children suffering from the East Africa food crisis.
Participants in the Fast-a-Thon will skip a snack, meal or a day’s worth of food. The fast will launch today, August 8 at 9:00am ET and end on August 9 at 9:00am ET. For more details on Save the Children’s Fast-A-Thon, go here.
Iman will support the Fast-A-Thon through her own social networks.
Kevin McKidd will join Save the Children staff, volunteers and supporters in fasting while on the Grey’s Anatomy set, and will break the fast on August 9, his birthday. He will tweet updates on his fan site and at Save the Children's Twitter site. Last week, Kevin McKidd and Save the Children released a PSA to generate more awareness of the emergency situation in East Africa. View the PSA .
A severe food shortage from the worst drought in 60 years is threatening the lives of close to 3 million children in East Africa. Save the Children is delivering life-saving food, water, medicines and care to children and families affected by child hunger crisis in Ethiopia, Kenya and Somalia. Given the scale of the East Africa food crisis, Save the Children globally is seeking to raise $100 million for its humanitarian response.
Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow us on Twitter and Facebook.