Cause Marketing Partners
Holiday Campaign to Make Change that Counts
Save the Children partnered with Barneys New York on their 2018 holiday ‘Make Change’ campaign. By transforming sentiments into #centiments, consumers were reminded of the season’s guiding principles to not just give - but to give back. For each post shared on social media using #centiments @barneysny, the Barneys New York Foundation donated $5 to Save the Children to support its early education programs. Consumers also had the opportunity to visit Barneys New York locations throughout the season for additional ways to get involved and Make Change in store, at register, online and via events.
The Power of Celebrity
Since beginning our partnership in 2009, Bvlgari has raised over $100 million globally through sales of an iconic Save the Children jewelry collection. More than half a million people have purchased the signature pieces, including a ring, a bracelet and a pendant. Funds raised through the partnership have been invested in over 120 projects, reaching more than 2 million at-risk children and youth through education, emergency response, poverty reduction and youth empowerment programs. Most recently, in honor of Mother’s Day, Bvlgari donated 10% of sales made in the U.S. and Canada to support Save the Children’s Covid-19 response efforts in the U.S. and Canada. With Bvlgari’s support, Save the Children is able to provide essential food and education supplies and resources to help prevent learning loss and support children and families social-emotional wellbeing during the pandemic.
Partnering for a Fair and Just Society
Discovery, Inc. launched “RISE,” a global initiative focused on reducing inequality and supporting empowerment – around the world – by addressing social mobility through access to the most basic human needs. In partnership with Save the Children, this four-year campaign will support 10 million people in 22 countries identified as having the most need, bringing scale to the education and social mobility programs to children and families in under-resourced communities. Additionally, RISE is activating at a local level to address inequality and empowerment in communities and drive further impact around the world.
Save the Children is honored to partner with Discovery, Inc., a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery has provided support Save the Children U.S. for over 15 years; RISE represents their most comprehensive commitment to ensuring children around the world survive, are protected and have a chance to learn.
Meaningful Events to Power Dreams
Ferrari North America was proud to partner with Save the Children to power a child’s ability to not only dream but to achieve those dreams through educational programs and support. Click here, to read about the Ferrari LaFerrari Aperta that sold at auction for a record $10 million – the car's entire sale price was donated to Save the Children. Most recently, Maroon 5’s Adam Levine and supermodel and philanthropist Behati Prinsloo joined forces with Ferrari North America and Save the Children to support our education programs serving 200 of the lowest-resourced communities in the United States. Levine and Prinsloo announced the auction of a Ferrari Roma, among the earliest of the new model to arrive in North America, celebrated at Save the Children’s Kid Strong Together virtual event.
Honoring Educators through #CansofKindness
To celebrate back to school season, we partnered with Hasbro and Play-Doh to honor educators through their #CansofKindness campaign, a global initiative that highlighted teachers who are making a difference. By posting to social media using #CansOfKindness and tagging Play-Doh, participants were able to spread a little kindness and nominate a teacher making a positive impact in their students’ lives. One winner was rewarded a year’s supply of Play-Doh compounds for their classroom. In addition, Play-Doh donated 1 million cans in support of our early education programs around the world. Together, we’re encouraging continued creative and imaginative play
In-Store Promotion to Engage Consumers
IKEA and Save the Children have been partnering since 2003 to improve communities and give children a strong start. Two annual global cause marketing campaigns, Soft Toys for Education and Let’s Play for Change, have been supported through local engagement to drive awareness and consumer activation. The campaigns take place in IKEA stores around the globe and raise money to support quality education opportunities for the most vulnerable children in developing countries. Beginning in 2015, IKEA let children around the world design the plush toys sold during the campaign, and ten winners were chosen after thousands of contributions were received. SAGOSKATT soft toy campaigns continue today with proceeds supporting a child’s right to play, develop and have fun.
Joy of Moving
Kinder’s Joy of Moving project has inspired four million children in 34 countries to get active, enjoy moving, and develop life skills in a joyful way. Kinder and Save the Children aim to enrich the lives of vulnerable children ages 6-12 in the U.S., with the belief that a positive attitude towards movement will make today’s children better adults tomorrow. With coronavirus impacting children’s ability to engage in organized activity and access play spaces, Kinder and Save the Children have been working to get equipment and materials into homes so children and families can engage in healthy movement together. Learn more about the Kinder Joy of Moving partnership with Save the Children here and access at-home activities in our Resource Center here.
Delivering Impact for Kids through Fashion and Cause
Save the Children is proud to partner with Olivela - where proceeds from every purchase support causes you care about. Olivela currently donates 20% of proceeds to Save the Children on purchases made by customers who chose us as their selected charity. Olivela was also a critical partner in Save the Children’s COVID-19 response in 2020, raising approximately $500,000 to provide essential supplies and meals for children and families in need in rural America. Together, we’re proving that small actions can have a big impact in bringing real change for children.
A Healthier, Happier Tomorrow for Children in the U.S.
Once Upon a Farm and Save the Children are focused on nourishing our nation’s children. To celebrate the launch of their new blend, Farmer Jen’s Sweet Potato Pie, Once Upon a Farm will donate a portion of every pouch sold to support Save the Children’s food insecurity work. The blend is inspired by co-founder and Save the Children trustee Jennifer Garner’s family recipe, and proceeds help our efforts to help children get a healthy start for a healthier, happier tomorrow.
Social Engagement to help readers in local communities
In 2017 Penguin Random House launched their #ProjectReadathon Million Minutes campaign in partnership with Save the Children. During a one-week period leading up to UNESCO’s World Book and Copyright Day, readers were invited to visit a specially created reading platform that offered the chance to read free, timed excerpts from Penguin Random House books and authors. Based on how many minutes participants devoted to reading, that number triggered donations of books to kids in need in the U.S., Canada and Mexico. Integration with cause-related digital platforms Charity Miles and Tab for a Cause, paired with social media and PR support from Save the Children to spread the word, increased the campaign reach and unlocked more than 500,000 books for children in need.
Special Collection in Honor of Centennial Year
Every shoe, a story. TOMS and Save the Children have been working together since 2011 to improve health and education outcomes for children in the United States and around the world. In honor of Save the Children’s centennial year and our long-standing partnership, TOMS introduced a limited-edition collection of classic style shoes featuring artwork by children whose lives have been impacted. For every pair purchased, TOMS donated $5 to Save the Children’s efforts worldwide - because every kid deserves a chance to be a kid.
Impactful In-Store Campaign that Drives Results Kids
Since 1984, T.J.Maxx has partnered with Save the Children to improve the lives of hundreds of thousands of children and families in need. This unique partnership includes a nationwide, annual, in-store fundraising promotion during the back-to-school season, as well as the sale of branded Save the Children merchandise and reusable shopping bags throughout the year. Merchandise features Save the Children’s signature child artwork, with a portion of the proceeds benefitting Save the Children. T.J.Maxx also supports Save the Children’s sponsorship programs, allowing employees to experience firsthand the impact they make for U.S. children. Together as partners, T.J.Maxx and Save the Children are a powerful force for children.
Save the Children and Ulta Beauty have joined forces to celebrate Mother’s Day and create beautiful opportunities for families. When customers made an online or at-register donation at Ulta Beauty store locations and online, 100% supported Save the Children’s programs in the U.S. by way of the Ulta Beauty Charitable Foundation. Together, Ulta Beauty and Save the Children support programs that promote the well-being of mothers- ensuring that their children can succeed in school and life, while also preparing children, protecting them and helping them cope in the aftermath of emergencies.
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