Cause Marketing Partners
Holiday Campaign to Make Change that Counts
Save the Children partnered with Barneys New York on their 2018 holiday ‘Make Change’ campaign. By transforming sentiments into #centiments, consumers were reminded of the season’s guiding principles to not just give - but to give back. For each post shared on social media using #centiments @barneysny, the Barneys New York Foundation donated $5 to Save the Children to support its early education programs. Consumers also had the opportunity to visit Barneys New York locations throughout the season for additional ways to get involved and Make Change in store, at register, online and via events.
The Power of Celebrity
Launched in celebration of its 125th anniversary – Bulgari, the luxury retailer – and Save the Children began a global partnership through a cause-marketing promotion. A portion of sales of a specially designed, co-branded ring benefitted quality education programs for children around the world. Building on the partnership’s success, a pendant was added to the jewelry collection to support our lifesaving newborn health programs. A portrait collection of 250 celebrities by renowned photographer Fabrizio Ferri played a critical role in the partnership’s continued success, which raised over $35 million for children in the United States and around the world. Both pieces of jewelry are available in Bulgari stores worldwide, select department stores and on Bulgari’s e-commerce site.
At-Register Campaign to Help Mothers Help Their Children
Carter’s has supported mothers to ensure that their children get a healthy start through an annual at register campaign. In celebration of Mother’s Day, Carter’s and OshKosh B’Gosh supported Save the Children’s early childhood education programs, providing moms in the U.S. with the support they need to make sure their children grow up healthy and ready to learn to start strong and succeed in school.
Social Campaign Celebrating International Day of the Girl
In celebration of International Day of the Girl, CHARLES & KEITH supported the education of over 1,000 girls with a $100,000 donation to Save the Children. Additionally, from October 11, 2019 to November 4, 2019, CHARLES & KEITH donated $1 (up to $50,000) for every campaign image featured on CHARLES & KEITH's Instagram page reposted on personal Instagram accounts using the hashtag #SheCanBe and tagging @charleskeithofficial. CHARLES & KEITH was proud to lend a hand empowering girls by giving them access to quality education.
Partnering for a Fair and Just Society
Discovery, Inc. launched “RISE,” a global initiative focused on reducing inequality and supporting empowerment – around the world – by addressing social mobility through access to the most basic human needs. In partnership with Save the Children, this four-year campaign will support 10 million people in 22 countries identified as having the most need, bringing scale to the education and social mobility programs to children and families in under-resourced communities. Additionally, RISE is activating at a local level to address inequality and empowerment in communities and drive further impact around the world.
Save the Children is honored to partner with Discovery, Inc., a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery has provided support Save the Children U.S. for over 15 years; RISE represents their most comprehensive commitment to ensuring children around the world survive, are protected and have a chance to learn.
Meaningful Events to Power Dreams
Ferrari North America was proud to partner with Save the Children to power a child’s ability to not only dream but to achieve that dream through educational programs and support. Just as Enzo Ferrari said, “If you can dream it, you can do it.”
Click here, to read about the Ferrari LaFerrari Aperta that sold at auction for a record $10 million – the car's entire $10 million sale price will be donated to Save the Children.
Winter Campaign Across Hotel Properties
Highgate’s Charitable Foundation Winter Campaign benefits both Save the Children and the Aga Khan Foundation to support a joint early education project for children in need. We are incredibly grateful for Highgate’s longstanding commitment to supporting the world’s most marginalized children.
Save the Children is proud to partner with Highgate, a premier real estate investment and hospitality management company, whose portfolio includes more than 100 properties in gateway cities worldwide. Highgate supports Save the Children’s mission to give children a healthy start, the opportunity to learn, and protection from harm. Since we began our partnership in 2010, Highgate has helped Save the Children reach over 1 million children through our programs in the U.S. and around the world.
In-Store Promotion to Engage Consumers
IKEA and Save the Children have been partnering since 2003 to improve communities and give children a strong start. Two annual global cause marketing campaigns, Soft Toys for Education and Let’s Play for Change, have been supported through local engagement to drive awareness and consumer activation. The campaigns have taken place in IKEA stores around the globe and raise money to support quality education opportunities for the most vulnerable children in developing countries. In 2015, IKEA let children around the world design the plush toys sold during the campaign, and ten winners were chosen after thousands of contributions were received. Since the inception of these campaigns, IKEA Foundation donations have totaled more than $100 million. Over the years, they have reached more than 11 million children in 46 countries helping them realize their right to a quality education and opening doors to opportunities that will lift them out of poverty.
Social Campaign to Make Meals at Home Easier
Save the Children has partnered with Instant Brands to provide 10,000 families in need with a new Instant Pot® to help make meals at home a little easier. Beginning April 21st, consumers are invited to participate in a social media campaign, sharing their Instant Pot meals and using the campaign hashtag: #InstantPotChallenge. For every use of the hashtag, Instant Brands will donate an Instant Pot® Duo Nova to a family in need (for a total of up to $1 million in value). Together, we are working to help vulnerable families meet their basic needs and provide food security amidst the COVID-19 pandemic.
In-App Engagement via Round Up & Donate
Save the Children partnered with Lyft, a ridesharing app that connects passengers with local drivers in minutes. Riders could open the Lyft app, tap “Round Up & Donate” in “Settings,” and select Save the Children. Each time they took a Lyft, they’d automatically round up the fare to the nearest dollar, and donate the difference to Save the Children.
Online Campaign Providing Food, Books and Support
Save the Children has partnered with plant-based skincare brand Nuria Beauty for the month of April. Through April 30, 2020, Nuria Beauty will donate 100% of its revenue to Save the Children’s COVID-19 Response. Every Nuria purchase will provide food, books, and other much needed support to kids affected by coronavirus. Together, we can provide support to the children and communities in greatest need during this difficult time. Together, we can make the world a little brighter.
Purchase Proceeds Delivering Impact
In December 2019, Save the Children partnered with Olivela, the luxury fashion and retail concept where 20% of the proceeds from every purchase support the cause you care about. They pledged to donate up to $1,000,000 to a coalition of cause partners - including Save the Children as part of their $1MM Pledge Campaign. As Olivela’s featured COVID-19 charitable partner, Save the Children is currently receiving 20% of proceeds from every purchase to provide essential supplies to U.S. children and families in need. Through the luxury online retailer’s extensive marketing efforts – inclusive of content marketing, virtual events with a text to donate component, social media amplification and dedicated email outreach, Olivela is proving that small actions can have a big impact in bringing real change for children.
Social Engagement to help readers in local communities
In 2017 Penguin Random House launched their #ProjectReadathon Million Minutes campaign in partnership with Save the Children. During a one-week period leading up to UNESCO’s World Book and Copyright Day, readers were invited to visit a specially created reading platform that offered the chance to read free, timed excerpts from Penguin Random House books and authors. Based on how many minutes participants devoted to reading, that number triggered donations of books to kids in need in the U.S., Canada and Mexico. Integration with cause-related digital platforms Charity Miles and Tab for a Cause, paired with social media and PR support from Save the Children to spread the word, increased the campaign reach and unlocked more than 500,000 books for children in need.
Special Collection in Honor of Centennial Year
Every shoe, a story. TOMS and Save the Children have been working together since 2011 to improve health and education outcomes for children in the United States and around the world. In honor of Save the Children’s centennial year and our long-standing partnership, TOMS introduced a limited-edition collection of classic style shoes featuring artwork by children whose lives have been impacted. For every pair purchased, TOMS donated $5 to Save the Children’s efforts worldwide - because every kid deserves a chance to be a kid.
Limited Edition Product Drives Results
Save the Children and T.J.Maxx have worked together for more than 30 years, improving the lives and securing the futures of hundreds of thousands of children in the United States. This unique partnership involves a nationwide, annual, in-store fundraising promotion during the back-to-school season, as well as the sale of branded Save the Children merchandise and reusable shopping bags throughout the year. Merchandise features Save the Children’s signature child artwork, with a portion of the proceeds benefitting Save the Children. T.J.Maxx also supports Save the Children’s sponsorship programs, allowing employees to experience firsthand the impact they make for U.S. children.
Ulta Beauty knows that in order to ensure a bright future, children need access to early learning opportunities and protection from harm. Since 2017, Ulta Beauty has supported Save the Children’s U.S. early education and domestic emergency response efforts. Ulta Beauty launched their Mother’s Day in-store, at-register campaign in 2019, raising over $1.1M to provide children in the U.S. with access to early childhood education, literacy, health, and emergency relief programs. As a part of its commitment to disaster relief, Ulta Beauty has supported Save the Children’s responses to numerous disasters including Hurricanes Harvey, Irma, and Maria.
Visit Ulta Beauty’s website to learn more.
The Wyndham Hotel Group partnered with Save the Children to help fund programs that bring resources and solutions to our most vulnerable children in the U.S. and across the globe. For a limited time, Wyndham urged travelers to “Give Meaning to Your Next Stay” by booking a reservation on their site, and $5 for every night's stay was donated to Save the Children. Wyndham used display media, paid search and social media to engage loyal and new Wyndham customers to join them in helping children in need through Save the Children.
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