Cause Marketing Partners
The Power of Celebrity
Launched in celebration of its 125th anniversary – Bulgari, the luxury retailer – and Save the Children began a global partnership through a cause-marketing promotion. A portion of sales of a specially designed, co-branded ring benefitted quality education programs for children around the world. Building on the partnership’s success, a pendant was added to the jewelry collection to support our lifesaving newborn health programs. A portrait collection of 250 celebrities by renowned photographer Fabrizio Ferri played a critical role in the partnership’s continued success, which raised over $35 million for children in the United States and around the world. Both pieces of jewelry are available in Bulgari stores worldwide, select department stores and on Bulgari’s e-commerce site.
At-Register Campaign to Help Mothers Help Their Children
Carter’s has supported mothers to ensure that their children get a healthy start through an annual at register campaign. In celebration of Mother’s Day, Carter’s and OshKosh B’Gosh supported Save the Children’s early childhood education programs, providing moms in the U.S. with the support they need to make sure their children grow up healthy and ready to learn to start strong and succeed in school.
Meaningful Events to Power Dreams
Ferrari North America is proud to partner with Save the Children to power a child’s ability to not only dream but to achieve that dream through educational programs and support, just as Enzo Ferrari said, “If you can dream it, you can do it.”
Click here, to read about the Ferrari LaFerrari Aperta that sold at auction for a record $10 million – the car's entire $10 million sale price will be donated to Save the Children.
In-Store Promotion to Engage Consumers
IKEA and Save the Children have been partnering since 2003 to improve communities and give children a strong start. Two annual global cause marketing campaigns, Soft Toys for Education and Let’s Play for Change, have been supported through local engagement to drive awareness and consumer activation. The campaigns have taken place in IKEA stores around the globe and raise money to support quality education opportunities for the most vulnerable children in developing countries. In 2015, IKEA let children around the world design the plush toys sold during the campaign, and ten winners were chosen after thousands of contributions were received. Since the inception of these campaigns, IKEA Foundation donations have totaled more than $100 million. Over the years, they have reached more than 11 million children in 46 countries helping them realize their right to a quality education and opening doors to opportunities that will lift them out of poverty.
In-App Engagement via Round Up & Donate
Save the Children partnered with Lyft, a ridesharing app that connects passengers with local drivers in minutes. Riders could open the Lyft app, tap “Round Up & Donate” in “Settings,” and select Save the Children. Each time they took a Lyft, they’d automatically round up the fare to the nearest dollar, and donate the difference to Save the Children.
Social Engagement to help readers in local communities
Penguin Random House launched their #ProjectReadathon Million Minutes campaign in partnership with Save the Children. During a one-week period leading up to UNESCO’s World Book and Copyright Day, readers were invited to visit a specially created reading platform that offered the chance to read free, timed excerpts from Penguin Random House books and authors. Based on how many minutes participants devoted to reading, that number triggered donations of books to kids in need in the U.S., Canada and Mexico. Integration with cause-related digital platforms Charity Miles and Tab for a Cause, paired with social media and PR support from Save the Children to spread the word, increased the campaign reach and unlocked more than 500,000 books for children in need.
Limited Edition Product Drives Results
Save the Children and T.J.Maxx have worked together for more than 30 years, improving the lives and securing the futures of hundreds of thousands of children in the United States. This unique partnership involves a nationwide, annual, in-store fundraising promotion during the back-to-school season, as well as the sale of branded Save the Children merchandise and reusable shopping bags throughout the year. Merchandise features Save the Children’s signature child artwork, with a portion of the proceeds benefitting Save the Children. T.J.Maxx also supports Save the Children’s sponsorship programs, allowing employees to experience firsthand the impact they make for U.S. children.
The Wyndham Hotel Group partnered with Save the Children to help fund programs that bring resources and solutions to our most vulnerable children in the U.S. and across the globe. For a limited time, Wyndham urged travelers to “Give Meaning to Your Next Stay” by booking a reservation on their site, and $5 for every night's stay was donated to Save the Children. Wyndham used display media, paid search and social media to engage loyal and new Wyndham customers to join them in helping children in need through Save the Children.
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