Cause Marketing

Save the Children partners with some of the world’s leading corporations and brands to create global and domestic cause marketing programs that yield powerful results. Together, we not only achieve our partners’ business objectives through a meaningful connection with Save the Children’s mission, we ultimately transform children’s lives and futures. Our diverse portfolio of cause marketing campaigns – some of which are highlighted below – combine innovative ways to successfully drive consumer engagement that result in best-in-class partnerships.

For more information on cause marketing partnerships with Save the Children, please send an email with detailed information to corporate@savechildren.org.

A girl jumps with her arms raised in front of a sign for Kinder Joy of Moving.

Kinder

Kinder’s Joy of Moving project has inspired four million children in 34 countries to get active, enjoy moving, and develop life skills in a joyful way. Kinder and Save the Children aim to enrich the lives of vulnerable children ages 6-12 in the U.S., with the belief that a positive attitude towards movement will make today’s children better adults tomorrow. With coronavirus impacting children’s ability to engage in organized activity and access play spaces, Kinder and Save the Children have been working to get equipment and materials into homes so children and families can engage in healthy movement together. Learn more about the Kinder Joy of Moving partnership with Save the Children here and access at-home activities in our Resource Center here.

 

Save the Children partnered with Barneys New York on their 2018 holiday ‘Make Change’ campaign. By transforming sentiments into #centiments, consumers were reminded of the season’s guiding principles to not just give - but to give back. Photo credit: Save the Children 2019.

Barneys New York
Holiday Campaign to Make Change that Counts

Bulgare and The Power of Celebrity. Photo Credit: Bulgari 2017.

Bulgari
The Power of Celebrity

Carter’s has supported mothers to ensure that their children get a healthy start through an annual at register campaign.

Carter's
At-Register Campaign to Help Mothers Help Their Children

This International Day of the Girl, CHARLES & KEITH aims to support the education of over 1,000 girls with a $100,000 donation to Save the Children.

CHARLES & KEITH
Lend a Hand this International Day of the Girl

Discovery Rise logo

Discovery
Global CRM Reduces Inequality and Supports Empowerment

Ferrari 70th Anniversary. Photo Credit: Ferrari 2017.

Ferrari
Meaningful Events to Power Dreams

Highgate Charitable Foundations

Highgate
Winter Campaign Across Hotel Properties

IKEA and Save the Children have been partnering since 2003 to improve communities and give children a strong start.

IKEA
In-Store Promotion to Engage Consumers

Young girl holding a plate of broccoli.

Instant Pot
Social Campaign to Make Meals at Home Easier

In-App Engagement via Round Up & Donate. Photo Credit: Lyft 2017.

Lyft
In-App Engagement via Round Up & Donate

Woman and young girl.

Nuria Beauty
Online Campaign Providing Food, Books and Support

Children smiling in the classroom

Olivela
Giving Back Over the Holiday Season

A group of first grade students hold up favorite books in their classroom in Kentucky. They are part of Save the Children's in school emergent reader program which provides training, tools and support schools need to accelerate reading growth for struggling readers. March 2018

Penguin Random House
Social Engagement to Help Readers in Local Communities

Every shoe, a story. TOMS and Save the Children have been working together since 2011 to improve health and education outcomes for children in the United States and around the world.

TOMS
Special Collection in Honor of Centennial Year

TJ Maxx Limited Edition Product Drives Results. Photo Credit: TJ Maxx 2017.

TJ Maxx
Limited-Edition Product Drives Results

Ulta Beauty registered trademarked logo

Ulta Beauty
At-Register Campaign Celebrating the Beauty of Giving Back

Wyndham Giving Meaning to a Traveler’s Next Stay. Photo Credit: Windham Hotel Group 2017.

Wyndham Hotel Group
Meaningful Stays Through Online Promotion

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