Cause Marketing

Save the Children partners with some of the world’s leading corporations and brands to create global and domestic cause marketing programs that yield powerful results. Together, we not only achieve our partners’ business objectives through a meaningful connection with Save the Children’s mission, we ultimately transform children’s lives and futures. Our diverse portfolio of cause marketing campaigns – some of which are highlighted below – combine innovative ways to successfully drive consumer engagement that result in best-in-class partnerships.

For more information on cause marketing partnerships with Save the Children, please send an email with detailed information to corporate@savechildren.org.

Child being carried to safety holding a stuffed animal.

Olivela

Save the Children is proud to partner with Olivela - where proceeds from every purchase support causes you care about. Olivela currently donates 20% of proceeds on all purchases to Save the Children’s Ukraine Crisis Relief Fund. Olivela was also a critical partner in Save the Children’s COVID-19 response in 2020, raising approximately $500,000 to provide essential supplies and meals for children and families in need in rural America. Together, we’re proving that small actions can have a big impact in bringing real change for children and families.

Atlantic Records released a one-of-a-kind children’s album called “At home with the kids” that featured covers of popular lullabies and original songs by some of today’s most inspiring artists. By partnering with Save the Children, 100% of Atlantic Records’ net proceeds from the album support our programs around the world to ensure that kids everywhere are provided with a healthy start, an opportunity to learn and protection from harm. Atlantic Records also held a very special livestream ‘Popcorn and Pajamas’ event for families to celebrate the album’s release.

Atlantic Records
One of a Kind Children’s Album for a Cause

Save the Children partnered with Barneys New York on their 2018 holiday ‘Make Change’ campaign. By transforming sentiments into #centiments, consumers were reminded of the season’s guiding principles to not just give - but to give back. Photo credit: Save the Children 2019.

Barneys New York
Holiday Campaign to Make Change that Counts

Bulgare and The Power of Celebrity. Photo Credit: Bulgari 2017.

Bulgari
The Power of Celebrity

Discovery Rise logo

Discovery
Global CRM Reduces Inequality and Supports Empowerment

Ferrari 70th Anniversary. Photo Credit: Ferrari 2017.

Ferrari
Meaningful Events to Power Dreams

Cans of Kindness

Hasbro
Honoring Educators through #CansofKindness

IKEA and Save the Children have been partnering since 2003 to improve communities and give children a strong start.

IKEA
In-Store Promotion to Engage Consumers

Girl jumping in the air for Kinder's Joy of Moving Project.

Kinder
Joy of Moving impacts Children in 34 Countries

Children smiling in the classroom

Olivela
Delivering Impact for Kids through Fashion and Cause

Once Upon a Farm's new blend, Farmer Jen’s Sweet Potato Pie.

Once Upon a Farm
A Healthier, Happier Tomorrow for Children in the U.S.

A group of first grade students hold up favorite books in their classroom in Kentucky. They are part of Save the Children's in school emergent reader program which provides training, tools and support schools need to accelerate reading growth for struggling readers. March 2018

Penguin Random House
Social Engagement to Help Readers in Local Communities

Every shoe, a story. TOMS and Save the Children have been working together since 2011 to improve health and education outcomes for children in the United States and around the world.

TOMS
Special Collection in Honor of Centennial Year

TJ Maxx Limited Edition Product Drives Results. Photo Credit: TJ Maxx 2017.

TJ Maxx
Limited-Edition Product Drives Results

Two women in a hair salon.

Ulta Beauty
In-Store Campaign Supporting Moms and Kids in Need

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