Cause Marketing

Save the Children partners with some of the world’s leading corporations and brands to create global and domestic cause marketing programs that yield powerful results. Together, we not only achieve our partners’ business objectives through a meaningful connection with Save the Children’s mission, we ultimately transform children’s lives and futures. Our diverse portfolio of cause marketing campaigns – some of which are highlighted below – combine innovative ways to successfully drive consumer engagement that result in best-in-class partnerships.

For more information on cause marketing partnerships with Save the Children, please send an email with detailed information to corporate@savechildren.org.

Mattel Play it Forward

Mattel

Playing It Forward for Kids in the U.S. 

We’ve partnering with Mattel to help spark children’s imaginations through play and reading! Through Oct. 1, when customers purchased select Barbie®, Matchbox® and Little People® items at @Target or on target.com, a portion of the retail price was donated to Save the Children. Together, we’re providing access to quality early education resources to give kids in the hardest to reach places the opportunity to reach their full potential. #PlayItForward

Atlantic Records released a one-of-a-kind children’s album called “At home with the kids” that featured covers of popular lullabies and original songs by some of today’s most inspiring artists. By partnering with Save the Children, 100% of Atlantic Records’ net proceeds from the album support our programs around the world to ensure that kids everywhere are provided with a healthy start, an opportunity to learn and protection from harm. Atlantic Records also held a very special livestream ‘Popcorn and Pajamas’ event for families to celebrate the album’s release.

Atlantic Records
One of a Kind Children’s Album for a Cause

Barneys New York
Holiday Campaign to Make Change that Counts

Bulgari
The Power of Celebrity

Discovery
Global CRM Reduces Inequality and Supports Empowerment

Ferrari
Meaningful Events to Power Dreams

Hasbro
Honoring Educators through #CansofKindness

IKEA
In-Store Promotion to Engage Consumers

Children smiling in the classroom

Olivela
Delivering Impact for Kids through Fashion and Cause

Once Upon a Farm
A Healthier, Happier Tomorrow for Children in the U.S.

Penguin Random House
Social Engagement to Help Readers in Local Communities

TOMS
Special Collection in Honor of Centennial Year

TJ Maxx
Limited-Edition Product Drives Results

Two women in a hair salon.

Ulta Beauty
In-Store Campaign Supporting Moms and Kids in Need

Uniqlo logo

UNIQLO
T-Shirts That Make the World a Better Place 

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