Cause Marketing

Save the Children partners with some of the world’s leading corporations and brands to create global and domestic cause marketing programs that yield powerful results. Together, we not only achieve our partners’ business objectives through a meaningful connection with Save the Children’s mission, we ultimately transform children’s lives and futures. Our diverse portfolio of cause marketing campaigns – some of which are highlighted below – combine innovative ways to successfully drive consumer engagement that result in best-in-class partnerships.

For more information on cause marketing partnerships with Save the Children, please send an email with detailed information to

Child being carried to safety holding a stuffed animal.


Save the Children is proud to partner with Olivela - where proceeds from every purchase support causes you care about. Olivela currently donates 20% of proceeds on all purchases to Save the Children’s Ukraine Crisis Relief Fund. Olivela was also a critical partner in Save the Children’s COVID-19 response in 2020, raising approximately $500,000 to provide essential supplies and meals for children and families in need in rural America. Together, we’re proving that small actions can have a big impact in bringing real change for children and families.

Atlantic Records released a one-of-a-kind children’s album called “At home with the kids” that featured covers of popular lullabies and original songs by some of today’s most inspiring artists. By partnering with Save the Children, 100% of Atlantic Records’ net proceeds from the album support our programs around the world to ensure that kids everywhere are provided with a healthy start, an opportunity to learn and protection from harm. Atlantic Records also held a very special livestream ‘Popcorn and Pajamas’ event for families to celebrate the album’s release.

Atlantic Records
One of a Kind Children’s Album for a Cause

Barneys New York
Holiday Campaign to Make Change that Counts

The Power of Celebrity

Global CRM Reduces Inequality and Supports Empowerment

Meaningful Events to Power Dreams

Honoring Educators through #CansofKindness

In-Store Promotion to Engage Consumers

Joy of Moving impacts Children in 34 Countries

Children smiling in the classroom

Delivering Impact for Kids through Fashion and Cause

Once Upon a Farm
A Healthier, Happier Tomorrow for Children in the U.S.

Penguin Random House
Social Engagement to Help Readers in Local Communities

Special Collection in Honor of Centennial Year

TJ Maxx
Limited-Edition Product Drives Results

Two women in a hair salon.

Ulta Beauty
In-Store Campaign Supporting Moms and Kids in Need


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