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Why Knowing Isn’t Enough — How Behavioral Science is Helping Save the Children Change Lives

Two children listen to a story being read by an Early Head Start teacher
Two children listen to a story being read by an Early Head Start teacher

At Save the Children, we know that solving the interconnected issues facing children requires a deeper understanding of how people think, decide and act. That’s why in 2020, we launched the Center for Utilizing Behavioral Insights for Children (CUBIC)—the world’s first behavioral science team focused on the rights and welfare of underserved children.

Why Save the Children?

In Niger, a girl smiles while standing outside with other students.

Learn the top 3 reasons for giving to Save the Children – and where your giving goes!

Charity Ratings

A young boy using an abacus from Learning Corner Program in his 1st grade class.

See why Save the Children is a top-rated charity. View independent watchdog ratings, program spending, and how donors give with confidence.

About Us

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For 100 years, in the U.S. and around the world, we’ve been giving children a healthy start, the opportunity to learn and protection from harm. When crisis strikes, we are always among the first to respond and the last to leave. We do whatever it takes to save children, transforming their lives and the future we share.

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