TOMS and Save the Children
TOMS® and Save the Children have been working together since 2011 to improve health and education outcomes for children in the United States and around the world.
Anchored in a joint commitment to reach 1 million women and children over the next three years, our partnership continues to expand its focus both geographically and also in alignment with the United Nations’ Sustainable Development Goals.
Making a Large Footprint of Positive Change
Known for their casual shoes and commitment to giving and innovation, TOMS operates a One for One™ model. For every pair of TOMS shoes purchased, a pair of new shoes is given to a child in need in partnership with humanitarian organizations.
Save the Children integrates shoe distributions into our larger health, nutrition, education and humanitarian response programs. Save the Children has seen how new shoes impact children's health, education and self-esteem through our community leadership program for youth in El Salvador. To date, TOMS has given Save the Children nearly 1 million pairs of shoes and winter boots to support programs for children in Australia, China, El Salvador, Jordan, Kyrgyzstan, Lithuania, Tajikistan and the United States.
TOMS employees engage with Save the Children through Giving Trip experiences and event participation. Through visits to the field, TOMS employees have the opportunity to learn about Save the Children’s work and to see how TOMS shoes are integrated into our larger development programs. Giving Trip participants actively join in shoe distributions and gain a broader understanding of community development.
TOMS regularly invites Save the Children leaders to be guest speakers at employee office events, allowing us to provide updates from the field and connect with employees. TOMS leadership has also provided virtual inspiration for Save the Children youth advocates through a specially-created video message for our annual Advocacy Summit.
With retail sales now extending to over 70 markets globally, TOMS plays a critical role in raising visibility for Save the Children’s brand, offering regular exposure to new audiences and influencers.
TOMS spotlights key messages about children in need through special features in their flagship stores and by cross-promoting Save the Children campaigns through digital advertising. Save the Children recently partnered with TOMS in the “One Day Without Shoes” campaign to help bring global awareness to children’s health and education. TOMS also drives their consumers and fans to take action, supporting Save the Children’s emergency fundraising efforts during disasters such as the Nepal earthquakes, Hurricane Sandy and Vanuatu’s Cyclone Pam.
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