Collage of T.JX Brand Logos: T.J.Maxx, Marshalls, HomeGoods, Sierra, Winners, Homesense, T.K.Maxx

Save the Children and The TJX Companies, Inc.

Since 1984, T.J.Maxx has partnered with Save the Children to improve the lives of hundreds of thousands of children and families in need. T.J.Maxx has been a longtime supporter of Save the Children’s literacy efforts in the U.S, and T.J.Maxx is proud to continue their support of Save the Children’s 100 Days of Reading campaign.

Our relationship first began with T.J.Maxx’s sponsorship of children who participate in Save the Children’s national education programs in the U.S. Over the years, the partnership has grown to include an annual in-store fundraising campaign, sales of branded merchandise, and an investment in our global breakthroughs for children. Together as partners, T.J.Maxx and Save the Children are a powerful force for children— Achieving increased visibility, supporting communities, and uniting employees around engagement opportunities in corporate philanthropy.

Two T.J.Maxx reusable shopping bags – one featuring a camel with a lei and the other featuring a tourist’s photo montage. Photo credit: TJ Maxx / Save the Children, August 2017.

T.J.Maxx and Save the Children: Cause-Related Marketing

The T.J.Maxx and Save the Children partnership involves a nationwide, annual, in-store fundraising promotion during the back-to-school season, as well as the sale of branded merchandise throughout the year. Merchandise often features children’s artwork, and a portion of sales supports Save the Children’s programs. By leveraging T.J.Maxx’s store network, passionate associates and generous customers, the company has raised millions of dollars to fund early learning, literacy and health programs for children in need.

*All profits from each bag sold at T.J.Maxx will be donated to Save the Children ($.33per bag).
**T.J.Maxx will donate 25% of the purchase price of every throw sold to Save the Children.

Lisa Finfrock – Senior Regional Vice President for TJ Maxx – sits on a couch beside a school girl at an after-school literacy program in Yucca Valley, California. Photo credit: Save the Children, 2017.

T.J.Maxx and Save the Children: Leadership and Associate Engagement

T.J.Maxx has been a supporter of Save the Children’s child sponsorship programs in the U.S. since our partnership began. Child sponsorship allows store and home-office associates to connect directly with children, creating a special relationship and experience for everyone involved.

Five-year-old Madison colors with colored pencils in her preschool classroom. She attends Save the Children's Early Steps to School Success literacy program offered at her school in Colorado. Photo credit: Susan Warner / Save the Children, April 2016.

T.J.Maxx and Save the Children: Investing Globally

TJX recently expanded its commitment to Save the Children with a global grant in support of our mission to give children a healthy start in life, the opportunity to learn and protection from harm. This investment allows Save the Children to effect change more broadly, addressing some of the most pressing issues facing today’s most vulnerable children. It also presents an opportunity for TJX associates and leaders worldwide to engage locally with Save the Children and amplifies TJX’s commitment to communities.


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