Johnson & Johnson is vital to building our programs for children, and we are grateful to each one for their unique contributions to Save the Children.

Johnson & Johnson and Save the Children

Wisdom by Kids

In 2019, Save the Children will be the exclusive partner for the new Johnson & Johnson platform, Wisdom By Kids, as we work together to ensure children everywhere grow up healthy.

As the company’s most interactive platform, Wisdom by Kids is a magical way to turn your kid’s words into art you can share. For every quote shared on social media, Johnson & Johnson will donate $1 to Save the Children to help children lead healthier, happier lives. Share a quote today – and let a little wisdom by kids make a big difference!

Share a quote today

A Ugandan baby’s tiny hand is wrapped around his mother’s thumb.  The baby was born a twin and born prematurely – at 7 months – with a birthweight of 1.13 and .95kgs each. The mother is being taught Kangaroo Mother Care, a lifesaving technique that encourages skin-to-skin contact and breastfeeding for premature babies. Photo credit: Juozas Cernius/Save the Children, March 2018.

Partnership Overview

Johnson & Johnson has been a long-time partner of Save the Children. Our shared vision is a world where no child dies from preventable causes and every child has the opportunity to reach their full potential. Johnson & Johnson and Save the Children are working side by side throughout the world, building the resiliency of children through innovative approaches to health and development, while serving as the leading voice for those who need it the most.

Building on a strong relationship of more than two decades, in the fall of 2014, Johnson & Johnson announced an ambitious commitment to improve the survival and healthy development of children under age 5, especially newborns. As a result, Save the Children was named the first-ever enterprise-wide global partner of Johnson & Johnson. This visionary multi-year commitment from Johnson & Johnson supported all the work of Save the Children, with particular emphasis on newborn survival and addressing the needs of refugee children. In addition, Johnson & Johnson continued to support Save the Children beyond monetary ways, including advocacy leadership, in-kind donations and employee engagement. In 2018, Johnson & Johnson and Save the Children launched the renewal of this bold pledge, building on historic successes and leveraging each other’s expertise, reach and influence to affect future generations, wherever they may live.

A kindergarten teacher leads her students in a music activity at a Save the Children Rainbow Kindergarten for refugee children. Every classroom runs a Healing and Education Through the Arts (HEART) activity daily. Photo credit: Susan Warner/Save the Children, December 2016.

Investing Locally and Globally

In the United States, Johnson’s, part of the Johnson & Johnson Family of Consumer Companies, invested time and talent in Save the Children’s community and home visitation early childhood development programs to help provide a stimulating start for children from ages 0-3. When natural disasters, such as hurricanes or floods devastate local communities, Johnson & Johnson partners with Save the Children to respond to the needs of affected children. Their support enhances Save the Children’s capacity to improve the resiliency of children after emergencies, increasing the opportunity to reach their full potential, as well as immediate disaster support via Johnson & Johnson product and hygiene kits.

In partnership with local Ministries of Health, we are increasing effective coverage of high impact newborn interventions through strengthening essential newborn care and the management of birth asphyxia, preterm births and sick newborns using the Essential Care for Every Baby training program. Developed by the American Academy of Pediatrics, this approach brings training equipment and mentoring support to frontline health workers. The Essential Care for Every Baby training program works to ensure all babies are born with a skilled birth attendant present. Our approach has seen measurable results in Malawi, Uganda, Ethiopia and Nigeria where it is proving to be a powerful tool to effectively reduce newborn deaths.

Johnson & Johnson businesses around the world engage with Save the Children members at the local level. Strategic investments in the Philippines, Egypt, Europe, and the Middle East demonstrate Johnson & Johnson’s support of Save the Children in maternal and child health, early childhood development, psychosocial support for refugees, emergency response, and improvement of health care delivery systems. Through public-private partnerships, Johnson & Johnson has generously contributed to efforts to reduce HIV/AIDS in Malawi and to further our work in preterm birth prevention in Mali.

Worldwide Chairman of Pharmaceuticals at Johnson & Johnson Joaquin Duato speaks onstage during the 5th Annual Save the Children Illumination Gala at the American Museum of Natural History on October 18, 2017 in New York City. Photo credit: Noam Galai/Getty Images for Save The Children 2017.

Mission Support, Advocacy and Innovation

Johnson & Johnson recognizes that non-governmental organizations often need financial flexibility to reach strategic milestones and deliver impactful programs. As a trusted partner, Save the Children receives significant mission support from Johnson & Johnson to invest annually in the critical services that we provide children worldwide. This includes the underwriting of our annual Illumination Gala; engaging consumers by offering a one-to-one match to purchases from the Save the Children Gifts of Joy Catalog, doubling the impact of donations; and so much more. We are grateful to Johnson & Johnson for their wholehearted belief in our vision and capabilities to produce measurable results for children and their families.

Together, Save the Children and Johnson & Johnson often share a public stage to bring real life successes and learnings to global audiences – from health practitioners to midwives, media influencers to consumers. We also combine forces to amplify our shared voice on key causes that we care about through joint op-ends, thought leadership in panel discussions and moments such as the Advocacy Summit.

A donated a photo from a photo booth at a Save the Children event in NYC for Giving Tuesday. Photo credit: Save the Children 2016.

Engaging Consumers and Employees

Johnson & Johnson and Save the Children recognize the inherent link between the values of J&J consumers and Save the Children supporters. Their shared values have driven innovative media partnerships such as the Human Kind campaign on Facebook, and cause marketing campaigns to help consumers connect their everyday experiences to a powerful cause, such as Donate a Photo causes, which allow consumers to donate a personal photo and trigger a donation to Save the Children. Johnson & Johnson employees also continue to be strong supporters of our work, whether by writing letters to children from our sponsorship programs or engaging in exercise competitions honoring Save the Children as the beneficiary.

We look forward to continuing to build on our joint commitment to inspire innovation for children most in need. Johnson & Johnson is committed to helping every child in the world live a long, healthy and happy life. The vital work that Save the Children does is the basis for a better world and better future. We are tremendously excited about helping to advance this noble mission together.


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