Three Partners, One Vision
In 2015, Save the Children teamed up with C&A and C&A Foundation to form a global partnership. So far, C&A and C&A Foundation’s support has enabled Save the Children to reach more than 8 million people, of which around 4 million are children.
About C&A and C&A Foundation
C&A was founded in 1841 by the two brothers Clemens and August Brenninkmeijer – the C and the A behind the company’s name. Since then, C&A has grown to become one of the world’s largest fashion retailers. C&A Foundation is a corporate foundation. It supports educational, health and disaster relief initiatives all over the world, with the objective to save and improve the lives of millions of people. It is dedicated to finding the best ways to drive change wherever C&A operates.
A significant yearly funding of €3.36 million ($3.89 million) from C&A Foundation towards Save the Children for 3 years contributes to amplify the scope of the partnership. In addition to this fixed amount of funding, C&A will involve its employees and customers in supporting the partnership, adding resources to further contribute to our joint vision: achieving the extraordinary for children and families.
"Through our partnership with Save the Children we are working with mothers and children not only in times of crisis, but we also help them to prepare to deal with future crises. In doing this, we are helping build stronger children, stronger women, stronger families and, ultimately, stronger communities."
- Leslie Johnston, CEO C&A Foundation
Customer and Employee Engagement
C&A involves its employees and customers to create a broad movement advocating for children’s rights. Throughout most of C&A’s stores, customers can access information about the partnership, purchase products triggering a donation and make a financial contribution to our work at the register.
Right from the beginning of the partnership in 2015, C&A provided the opportunity for its employees to be actively engaged in campaigning for children’s rights. Opportunities for participation include field trips to supported projects or yearly fundraising campaigns. When crises strike, C&A employees can also use Save the Children’s online emergency fundraising tool to support humanitarian relief activities (such as our work in Mexico after the devastating earthquakes in 2017).
Our Programmatic Work
The global partnership between Save the Children, C&A and C&A Foundation targets two key focus areas:
(1) EMERGENCY RESPONSE: Our humanitarian relief activities provide fast and life-saving aid and ensure decent living conditions during and in the aftermath of disasters.
(2) RESILIENCE-BUILDING: With our resilience-building projects in Bangladesh, Brazil, China, India and Mexico we increase the ability of children, their families and the communities in which they live, to withstand and recover from stresses and shocks.
Spotlight: Resilience-Building in Bangladesh
C&A Foundation supports innovative, multi-year Disaster Risk Reduction and Resilience (DRR) pilot programs that combine preparedness, awareness building and behavioral change through activities within education, livelihood or access to basic services. One of these is the Proyash Urban Risk Reduction Project, funded with €900.000 ($1.04 million) by C&A Foundation. The project, situated in Dhaka, Bangladesh, strives for cleaner, greener and safer cities. In Bangladesh, 38 percent of the urban population is living in slums. Compared to the rest of the population, slum dwellers are at a higher risk of suffering from perils such as fires, collapsing buildings or hazardous waste. Women and children are most vulnerable, since they are systematically excluded from education and disaster risk reduction activities. The Proyash project addresses these issues by equipping women and children with life-saving skills, enabling them to cope with the risks they are facing.
The partnership excels because it combines C&A Foundation’s funding potential, Save the Children’s operational expertise and C&A’s global business reach to deliver lasting change for children. In times characterized by an ever-growing number of crises, natural or man-made, innovative and devoted partnerships such as ours are much needed to achieve the extraordinary for children and families.
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