C&a is vital to building our programs for children, and we are grateful to each one for their unique contributions to Save the Children.

C&A and Save the Children

C&A and the C&A Foundation teamed up with Save the Children to create the foundation’s first global humanitarian partnership. The three-year strategic partnership supports millions of children, as well as mothers who are fighting for the survival and well-being of their families. Our joint projects are focused on both disaster preparedness and immediate, lifesaving emergency response to humanitarian crises. C&A Foundation is providing Save the Children with financial support of more than €3 million ($3.37 million) annually over a three-year period.

A Focus on Mothers and Children

Through this fund, C&A Foundation has been able to quickly and substantially support Save the Children’s immediate response in emergencies. For example, their support was used for women’s empowerment in Syria and aid to mothers and child refugees arriving in Turkey, Italy and Serbia. They also supported lifesaving responses after floods in India and the devastating 2015 earthquakes in Nepal.

In October 2015, a team from C&A and C&A Foundation visited a Save the Children Child Refugee Crisis project in the Southern Serbian town of Presevo to learn about the magnitude of the humanitarian refugee crisis and the impact of their support.

Partnership Integration

C&A involves its employees and customers in supporting the partnership. Throughout most of the C&A stores, customers can find information about the partnership and make a donation at the register. To further advance the partnership, C&A carries out various activities to create awareness and raise additional funds for Save the Children.

For Mother’s Day 2015, C&A asked people about their relationships with their mothers. Everyone had a different story to tell, but for one question, the answer was unequivocally the same – #mothersmakethedifference.

A mother her and four-month-old daughter squint into the camera on an island in northern Bangladesh. Her family of five received 3,000 taka from Save the Children to help them after flooding left them with nothing. Photo credit: GMB Akash/Panos Pictures/Save the Children, September 2017.

Disaster Risk Reduction Fund

C&A Foundation supports Disaster Risk Reduction and Resilience (DRR) pilot programs in peri-urban settings in Bangladesh, Brazil, China, India and Mexico through tailor-made DRR programs developed during the first year of our global humanitarian partnership. These innovative multiyear projects – with a focus on mothers – combine preparedness, awareness building and behavioral change through activities within education, livelihood or access to basic services. The pilots allow Save the Children to test, evaluate and disseminate new approaches that enable us to make strong contributions to DRR learnings within and beyond our organization.


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