In 2015, Save the Children teamed up with C&A and C&A Foundation to form a global partnership. So far, C&A and C&A Foundation’s support has enabled Save the Children to reach more than 8 million people, of which around 4 million are children.

Three Partners, One Vision

In 2015, Save the Children teamed up with C&A and C&A Foundation to form a global partnership. So far, C&A and C&A Foundation’s support has enabled Save the Children to reach more than 8 million people, of which around 4 million are children.

About C&A and C&A Foundation

C&A was founded in 1841 by the two brothers Clemens and August Brenninkmeijer – the C and the A behind the company’s name. Since then, C&A has grown to become one of the world’s largest fashion retailers. C&A Foundation is a corporate foundation. It supports educational, health and disaster relief initiatives all over the world, with the objective to save and improve the lives of millions of people. It is dedicated to finding the best ways to drive change wherever C&A operates.

A significant yearly funding of €3.36 million ($3.89 million) from C&A Foundation towards Save the Children for 3 years contributes to amplify the scope of the partnership. In addition to this fixed amount of funding, C&A will involve its employees and customers in supporting the partnership, adding resources to further contribute to our joint vision: achieving the extraordinary for children and families.

Through our partnership with Save the Children we are working with mothers and children not only in times of crisis, but we also help them to prepare to deal with future crises. In doing this, we are helping build stronger children, stronger women, stronger families and, ultimately, stronger communities.” - Leslie Johnston, CEO C&A Foundation



"Through our partnership with Save the Children we are working with mothers and children not only in times of crisis, but we also help them to prepare to deal with future crises. In doing this, we are helping build stronger children, stronger women, stronger families and, ultimately, stronger communities."

- Leslie Johnston, CEO C&A Foundation

Rudi, aged 9, and brother Orlando, 18, ride a bicycle in the Mayan village where they live in Yucatan state, Mexico. Photo credit: Jonathan Hyams / Save the Children 2016.

Customer and Employee Engagement

C&A involves its employees and customers to create a broad movement advocating for children’s rights. Throughout most of C&A’s stores, customers can access information about the partnership, purchase products triggering a donation and make a financial contribution to our work at the register.

Right from the beginning of the partnership in 2015, C&A provided the opportunity for its employees to be actively engaged in campaigning for children’s rights. Opportunities for participation include field trips to supported projects or yearly fundraising campaigns. When crises strike, C&A employees can also use Save the Children’s online emergency fundraising tool to support humanitarian relief activities (such as our work in Mexico after the devastating earthquakes in 2017).

Nine-year-old Rodrigo is shown leaning in a doorway with his sister in Oaxaca, Mexico. Rodrigo was born in the U.S. His family migrated before he was born due to the lack of opportunities and poverty in its community in central Oaxaca. Now his family has returned in Oaxaca because his grandmother is sick. One day all the family wants to come back to USA. Save the Children runs programs that seek to prevent migration of unaccompanied children. One of the main focuses is to work on community roots and improve the living conditions for families. Photo credit: Jonathan Hyams / Save the Children, January 2017.
A Bangladeshi mother, Shipra, is shown here with her daughter Prima, age 1. Shipra lives in a remote village a flood plain basin called a “haor” – it is surrounded by water for most of the year. The 400 villagers mainly work in agriculture, growing rice and vegetables, supplemented by fishing. Shipra, has had four babies but the first three died soon after they were born. Her son Nirob, 5, Prima (shown here) are her only surviving children. Shipra’s husband Monto is blind in one eye (his eye is missing) and struggles to get work. This means the family can’t afford to pay for healthcare. Thanks to Save the Children, a clinic was built close to their village, making it much easier for the family to receive proper healthcare. Photo credit: CJ Clarke / Save the Children, May 2016.
A mother her and four-month-old daughter squint into the camera on an island in northern Bangladesh. Her family of five received 3,000 taka from Save the Children to help them after flooding left them with nothing. Photo credit: GMB Akash/Panos Pictures/Save the Children, September 2017.

Our Programmatic Work

The global partnership between Save the Children, C&A and C&A Foundation targets two key focus areas:

(1) EMERGENCY RESPONSE: Our humanitarian relief activities provide fast and life-saving aid and ensure decent living conditions during and in the aftermath of disasters.

(2) RESILIENCE-BUILDING: With our resilience-building projects in Bangladesh, Brazil, China, India and Mexico we increase the ability of children, their families and the communities in which they live, to withstand and recover from stresses and shocks.

Children of the Madhu Basti play games outdoors using colorful fabric as a toy. Photo credit: CJ Clarke / Save the Children, May 2015.

Spotlight: Resilience-Building in Bangladesh

C&A Foundation supports innovative, multi-year Disaster Risk Reduction and Resilience (DRR) pilot programs that combine preparedness, awareness building and behavioral change through activities within education, livelihood or access to basic services. One of these is the Proyash Urban Risk Reduction Project, funded with €900.000 ($1.04 million) by C&A Foundation. The project, situated in Dhaka, Bangladesh, strives for cleaner, greener and safer cities. In Bangladesh, 38 percent of the urban population is living in slums. Compared to the rest of the population, slum dwellers are at a higher risk of suffering from perils such as fires, collapsing buildings or hazardous waste. Women and children are most vulnerable, since they are systematically excluded from education and disaster risk reduction activities. The Proyash project addresses these issues by equipping women and children with life-saving skills, enabling them to cope with the risks they are facing. 

The partnership excels because it combines C&A Foundation’s funding potential, Save the Children’s operational expertise and C&A’s global business reach to deliver lasting change for children. In times characterized by an ever-growing number of crises, natural or man-made, innovative and devoted partnerships such as ours are much needed to achieve the extraordinary for children and families.

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