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Since beginning its unique partnership in 2009 with Save the Children, Bvlgari has raised over $85 million globally through sales of an iconic Save the Children jewelry collection. This is a necklace with the Save the Children logo. Photo credit: Save the Children 2019.
Since beginning its unique partnership in 2009 with Save the Children, Bvlgari has raised over $85 million globally through sales of an iconic Save the Children jewelry collection. This is a necklace. Photo credit: Save the Children 2018.

Bvlgari and Save the Children

Since beginning its unique partnership in 2009 with Save the Children, Bvlgari has raised over $100 million globally through sales of an iconic Save the Children jewelry collection. More than half a million people have purchased the signature pieces, including a ring, a bracelet and a pendant. Funds raised through the partnership have been invested in over 120 projects, reaching more than 2 million at-risk children and youth through education, emergency response, poverty reduction and youth empowerment programs. In the United States, Bvlgari is a generous supporter of Save the Children’s education programs and, most notably, Arte di Bvlgari.

A Save the Children volunteer hands out supplies.

Arte di Bvlgari

Art is a pillar of Bvlgari; we know arts programs for children can have a significant and positive impact on their academic and emotional learning. In rural communities where Save the Children works, children have limited exposure to the arts. Bvlgari North America and Save the Children are proud to have launched Arte di Bvlgari in Texas and in California. This unique community-based arts program provides the opportunity for children enrolled in our afterschool programming to engage in youth-centered arts. Children have the chance to participate in a wide variety of arts including dance, theater, sculpture, painting, photography, visual arts, music and more.

The program, which launched in Texas as kids were recovering from Hurricane Harvey, helps kids across all program sites deal with the disruption and hardships brought on by COVID-19. Arte di Bvlgari incorporates elements of social-emotional learning and is now delivering the art lesson and learning packets remotely and providing gift-in-kind art supplies, books and creative materials to students at home.

Since beginning its unique partnership in 2009 with Save the Children, Bvlgari has raised over $85 million globally through sales of an iconic Save the Children jewelry collection. This is a ring with the Save the Children logo. Photo credit: Save the Children 2019.

Cause-Related Marketing

In 2009, Bvlgari decided to take action on behalf of children in need around the world. Partnering with Save the Children, Bvlgari launched a campaign of unprecedented ambition and scope. They custom-designed a Save the Children jewelry collection – donating a portion of the sales to support our programs. For each B.Zero1 pendant, ring and bracelet sold, $100 is donated to Save the Children. The collection is available in Bvlgari stores worldwide, select department stores and on Bvlgari’s website. In 2020, Bvlgari donated 10% of sales of its Mother’s Day promotion to support Save the Children’s Covid-19 response efforts in the U.S. and Canada. With Bvlgari’s support, Save the Children provided essential food, education supplies and resources to help prevent learning loss and support children and families social-emotional wellbeing during the pandemic.

 

Bulgari supports some of Save the Children's key strategic areas of intervention.
Bulgari supports some of Save the Children's key strategic areas of intervention.

Celebrity Engagement

Renowned photographer Fabrizio Ferri has played a critical role in the partnership’s continued success through his portrait collection of almost 250 celebrities. The collection features personalities from around the world wearing the Save the Children jewelry collection with their raised hands symbolizing the message to “STOP. THINK. GIVE.”

Several celebrities involved in the partnership have actively engaged in field visits to Save the Children programs and observed firsthand the impact of our partnership. Among them, Adrien Brody visited several project sites in Nepal supported by Save the Children in the aftermath of the 2015 earthquake. Most recently, actress and model Suki Waterhouse visited our U.S. Program sites in California. To mark Giving Tuesday, Bulgari unveiled #GiveHope, an interactive social campaign using Instagram stories posted by influencers to support our work around the globe.

Bulgari supports some of Save the Children's key strategic areas of intervention.

Educating Children

To date, Save the Children’s Bvlgari-supported programs have reached over 2 million children and trained nearly 67,000 teachers through educational activities and initiatives in nearly 5,000 schools. Many of the schools are in areas affected by conflict, extreme poverty or emergencies. Bvlgari’s donations benefit our programs for children in 35 countries, including: Afghanistan, Albania, Australia, Bhutan, Bolivia, Bosnia-Herzegovina, Brazil, China, Colombia, Democratic Republic of the Congo, El Salvador, Ethiopia, Haiti, India, Indonesia, Italy, Ivory Coast, Japan, Jordan, Kenya, Kosovo, Malawi, Mexico, Montenegro, Mozambique, Serbia, Spain, South Africa, South Sudan, Uganda, the U.K., the U.S., Vietnam, and Zambia.

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