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Bulgari and Save the Children

In honor of Mother's Day, Bulgari will take another important step in their longstanding support of transformational programs for children. On Saturday, May 12th 10% of sales made in Bulgari’s U.S. boutiques and online* will be donated to Save the Children's Early Steps to School Success programs, which provides vital resources to new families from pregnancy through the first days of school. Bulgari will also host in-store events for this promotion at their New York City and Beverly Hills store locations.
*10% of sales excludes taxes, returns and discounts.

Since beginning its unique partnership in 2009 with Save the Children, Bulgari has raised over $70 million globally through sales of an iconic Save the Children jewelry collection.  More than half a million people have purchased the signature pieces, including a ring, a bracelet and a pendant. Funds raised through the partnership have been invested in 100 projects in 33 countries, reaching more than one million at-risk children and youth through education, emergency response, poverty reduction and youth empowerment programs.  In the United States, Bulgari is a generous supporter of Save the Children’s early childhood education programs, reaching 30,000 children and families in 2016.

Bulgari supports some of Save the Children's key strategic areas of intervention.

Cause-Related Marketing

In 2009, Bulgari decided to take action on behalf of children in need around the world. Partnering with Save the Children, Bulgari launched a campaign of unprecedented ambition and scope. They custom-designed a Save the Children jewelry collection – and part of the proceeds from the sale of the jewelry was donated to support our programs. For each B.Zero1 pendant, ring and bracelet sold, $100 is donated to Save the Children. The collection is available in Bulgari stores worldwide, select department stores and on Bulgari’s website.

Bulgari supports some of Save the Children's key strategic areas of intervention.
Bulgari supports some of Save the Children's key strategic areas of intervention.

Celebrity Engagement

Renowned photographer Fabrizio Ferri has played a critical role in the partnership’s continued success through his portrait collection of almost 250 celebrities. The collection features personalities from around the world wearing the Save the Children jewelry collection with their raised hands symbolizing the message to “STOP. THINK. GIVE.”

Several celebrities involved in the partnership have actively engaged in field visits to Save the Children programs and observed firsthand the impact of our partnership. Among them, Adrien Brody visited several project sites in Nepal supported by Save the Children in the aftermath of the 2015 earthquake.

Bulgari supports some of Save the Children's key strategic areas of intervention.

Educating Children

To date, Save the Children’s Bulgari-supported programs have reached over 700,000 children and trained over 30,000 teachers through educational activities and initiatives in more than 2,000 schools. Many of the schools are in areas affected by conflict, extreme poverty or emergencies. Bulgari’s donations benefit our programs for children in 23 countries, including: Afghanistan, Albania, Australia, Bolivia, Bosnia-Herzegovina, Brazil, China, Colombia, Democratic Republic of the Congo, Haiti, India, Indonesia, Italy, Ivory Coast, Japan, Jordan, Kenya, Mexico, Montenegro, South Sudan, Uganda, the U.K. and the U.S.


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