Bulgari Logo

Bvlgari and Save the Children

In honor of Save the Children and Bvlgari’s 10 year partnership anniversary and Save the Children’s Centennial celebration, Bvlgari has released a new pendant as part of its signature Save the Children jewelry line, just in time for Mother’s Day! On Thursday, May 9th Bvlgari will host a Mother’s Day shopping event at its Boston Newbury Street store for Save the Children. Bvlgari will also host a Mother’s Day promotion for Save the Children in stores and online on Saturday, May 11th, donating 10% of all sales to Save the Children’s early learning U.S. program initiative, Early Steps to School Success.

Since beginning its unique partnership in 2009 with Save the Children, Bvlgari has raised over $85 million globally through sales of an iconic Save the Children jewelry collection. More than half a million people have purchased the signature pieces, including a ring, a bracelet and a pendant. Funds raised through the partnership have been invested in over 100 projects, reaching more than 1.5 million at-risk children and youth through education, emergency response, poverty reduction and youth empowerment programs. In the United States, Bvlgari is a generous supporter of Save the Children’s education programs.

Bulgari supports some of Save the Children's key strategic areas of intervention.

Cause-Related Marketing

In 2009, Bvlgari decided to take action on behalf of children in need around the world. Partnering with Save the Children, Bvlgari launched a campaign of unprecedented ambition and scope. They custom-designed a Save the Children jewelry collection – donating a portion of the sales to support our programs. For each B.Zero1 pendant, ring and bracelet sold, $100 is donated to Save the Children. The collection is available in Bvlgari stores worldwide, select department stores and on Bvlgari’s website.

Bulgari supports some of Save the Children's key strategic areas of intervention.
Bulgari supports some of Save the Children's key strategic areas of intervention.

Celebrity Engagement

Renowned photographer Fabrizio Ferri has played a critical role in the partnership’s continued success through his portrait collection of almost 250 celebrities. The collection features personalities from around the world wearing the Save the Children jewelry collection with their raised hands symbolizing the message to “STOP. THINK. GIVE.”

Several celebrities involved in the partnership have actively engaged in field visits to Save the Children programs and observed firsthand the impact of our partnership. Among them, Adrien Brody visited several project sites in Nepal supported by Save the Children in the aftermath of the 2015 earthquake.

Bulgari supports some of Save the Children's key strategic areas of intervention.

Educating Children

To date, Save the Children’s Bvlgari-supported programs have reached over 1.5 million children and trained nearly 50,000 teachers through educational activities and initiatives in nearly 5,000 schools. Many of the schools are in areas affected by conflict, extreme poverty or emergencies. Bvlgari’s donations benefit our programs for children in 33 countries, including: Afghanistan, Albania, Australia, Bolivia, Bosnia-Herzegovina, Brazil, China, Colombia, Democratic Republic of the Congo, El Salvador, Ethiopia, Haiti, India, Indonesia, Italy, Ivory Coast, Japan, Jordan, Kenya, Kosovo, Malawi, Mexico, Montenegro, Mozambique, Serbia, Spain, South Africa, South Sudan, Uganda, the U.K., the U.S., Vietnam, and Zambia.


We’ll be in touch! By signing up to receive emails from Save the Children you will receive a subscription to our monthly eNews, access to breaking emergency alerts and opportunities to get involved. To ensure delivery of Save the Children emails to your inbox, add support@savechildren.org to your contact list.