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BVLGARI Renews its Commitment to Save the Children for Three More Years and Launches Its #SeeMyWish Campaign
BVLGARI Donation to the Global Charity Reaches $70 Million
FAIRFIELD, Conn. (November 20, 2017)— BVLGARI is proud to announce for the holiday season 2017, a dedicated #SeeMyWish campaign and video to share on social media. Launched worldwide on Universal Children’s Day (November 20th) and initiated by celebrities, Bulgari will donate $1 to Save the Children every time someone shares the film or a closed-eyes wish selfie on social media.
The contribution to Save the Children – the leading charity for children in need – has reached $70 million. Since 2009, Bulgari and Save the Children have partnered to help the world’s most marginalized children by investing in education, emergency response, poverty reduction and youth empowerment programs. Funds raised through this unprecedented partnership have been invested in 100 projects in 33 countries, reaching more than one million at-risk children and youth across the globe.
Bulgari custom-designed a collection of rings, pendants and bracelets for Save the Children with its bold, Italian style. Every piece sold allots a significant portion of its proceeds to saving or bettering the lives of at-risk children through the work of the important charity.
Since the beginning of this partnership, more than half a million people have purchased the signature Bulgari pieces, helping Save the Children across 5 continents to train 43,000 teachers, to teach 900,000 children, to intervene in 7 major emergencies and to empower 16.000 adolescents, among other life-changing feats. Heartened by this progress, Bulgari has recently committed to another three years of this long-term partnership, and to investing in the future of the world’s children and youth.
Carolyn Miles, President & CEO of Save the Children, said, "At nine years from its inception, the global partnership between Bulgari and Save the Children is now a long term and fruitful relationship and Save the Children is thrilled to celebrate this new result. It is a great honor to work with a corporate partner, not only for the extraordinary generosity but also for the long-term vision. Thanks to this vision, we are working together with unwavering passion and commitment. Day by day, we are transforming the lives of millions children around the world, helping to create a new brighter and sustainable future for generations to come. We hope to continue for a long time to nurture their dreams and to build significant projects."
Jean-Christophe Babin, CEO of Bulgari, said, "BVLGARI strives for excellence in every single thing we do, from our approach to a beautiful jewel to our dedication to philanthropy. This Bulgari passion, this is also how we approach our partnership with Save the Children, one of the largest and most impactful international charities. We want to affect change in the strongest way possible, to achieve meaningful results for the future generations. Our vision is to transform the lives of the world’s at-risk children, and we are proud to have contributed to bettering or even saving the lives of our most important resource. There is nothing more rewarding than knowing that we have helped to provide a safer, more prosperous future for over a million children and counting."
ABOUT BULGARI’S SAVE THE CHILDREN JEWELRY COLLECTION
Too many children are unable to attain their aspirations, as the lack of education perpetuates the cycle of poverty. In 2009, Bulgari decided to take action on behalf of disadvantaged children around the world by partnering with Save the Children. It launched a campaign of unprecedented ambition and scope, from which a considerable portion of the proceeds from the sale of Save the Children jewellery – custom-designed by Bulgari – are donated to the charity.
ABOUT BVLGARI: Jeweller, watchmaker, designer and philanthropist, BVLGARI has been a name emblematic of Italian excellence for over 130 years. Emboldened by 2,700 years of Roman history, BVLGARI honours its rich past with modern, colourful designs. www.BVLGARI.com
Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we’ve changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. Follow us on Facebook, Instagram, Twitter and YouTube.
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