Bulgari’s new Save the Children bracelet goes on sale in May.

Bulgari Unveils a New Silver and Ceramic Save the Children Bracelet

The New Initiative Continues to Invest in the Philanthropic Partnership through its New Youth Empowerment Program, Intended to Improve the “Soft Skills,” Capacities and Economic Conditions of Deprived Youth

Fairfield, Conn. (April 28, 2016) — To honor its on-going philanthropic partnership with Save the Children, Bulgari has created a beautiful new sterling silver and black ceramic bracelet for its Save the Children jewelry collection.

Bearing the Save the Children logo, the stunning bracelet adds to the emblematic collection – comprised originally of a ring and a pendant – each piece inspired by Bulgari’s iconic B.zero1 jewelry line.

Available in Bulgari stores worldwide, select department stores, and on Bulgari’s website (in the U.S. and Japan) in May, the bracelet retails for 0 of which 0 is directly donated to Save the Children.

Bulgari believes that education is the best investment to build a prosperous, healthy, and just society. By adding a bracelet to the collection, the jeweler wishes to increase the positive impact its Save the Children partnership has had on vulnerable young lives. In 2016 the partnership is strengthened by a new bespoke initiative, one that empowers youth to enhance their “soft skills,” build upon their capacities, and improve their economic conditions as they pursue their own journeys from deprivation to success.

To date, the wildly successful sales of the custom-designed Bulgari collection has helped to raise million for Save the Children. These donations have reached 1 million beneficiaries in 29 countries across five continents, in areas where natural disasters, wars or conflict, marginalization, disability or poverty can hinder the right to education and a better future


Too many children are unable to attain their aspirations, as the lack of education perpetuates the cycle of poverty. In 2009, Bulgari decided to take action on behalf of disadvantaged children around the world by partnering with Save the Children. It launched a campaign of unprecedented ambition and scope, from which a considerable portion of the proceeds from the sale of Save the Children jewelry – custom-designed by Bulgari – are donated to the charity.


Part of the LVMH Group, Bulgari was founded in Rome in 1884 as a jewelry shop. Quickly establishing a reputation for Italian excellence, Bulgari enjoys renown for exquisite craftsmanship and magnificent jewelry creations. The Company’s international success has evolved into a global and diversified luxury purveyor of products and services ranging from fine jewels and watches to accessories and perfumes, with an unrivalled network of boutiques and hotels in the world’s most exclusive shopping areas.

Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we’ve changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. Follow us on FacebookInstagramTwitter and YouTube.


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