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Toys "R" Us

A Commitment to Children

Toys''R''Us, Inc. and the Toys''R''Us Children's Fund have supported Save the Children's efforts to help give American children in need a healthy start, the opportunity to learn and protection from harm. Together, they have contributed more than $7.6 million in products and monetary grants to our programs, including our work for the youngest victims of natural disasters – such as Hurricane Sandy, the earthquake and tsunami in Japan and the tsunami in Southeast Asia. Since 2005, Toys“R”Us has helped ensure the safety of children in emergency shelters and supported their emotional recovery. Through generous initiatives, such as the Bundled in Hope campaign, Toys“R”Us has raised more than $2 million through in-store donations, provided nearly $600,000 in grant funding and donated thousands of blankets to babies in need across the U.S. Today, Today, Toys"R"Us stores currently offer a reusable shopping bag, featuring the artwork of a child, where one dollar from each bag benefits Save the Children’s U.S. Disaster preparedness programs and relief efforts.

Let's #PlayWithPurpose

Expanding on their commitment to children, Toys"R"Us and Babies"R"Us are collecting cash donations in stores nationwide, now through April 17, to benefit Save the Children’s early childhood development programs, bringing learning through play to children in need across the U.S.

Why Is Play Important

Play enhances early childhood development, improving a child’s language skills and social, emotional and physical well-being. That’s why daily playtime is so important for growing children! Unfortunately, many of the more than 15.5 million U.S. children living in poverty today are missing out on quality playtime because of limited family resources or knowledge about the importance of play.

Delivering Learning Through Play

Toys"R"Us is addressing this need by providing developmental toys to Save the Children to create “play packs” for families involved in the Early Steps to School Success program. The toys and play-based curriculum, delivered by early childhood coordinators, give parents the tools to foster a love of learning, the foundation for a child’s success – in school and life.

How You Can Help

For more information on how you can help bring #PlayWithPurpose to children in need, visit your local Toys"R"Us and Babies"R"Us store or visit today.


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