RB and Save the Children
RB is the world’s leading consumer health and hygiene company, dedicated to helping people live healthier lives in happier homes. The RB product portfolio includes popular consumer products such as Mucinex, K-Y, Amope, Clearasil, Airborne, Lysol, Air Wick, and Woolite, among many others. Since 2003, RB has raised over $40 million for Save the Children, reaching more than 1.7 million children.
Teaching proper hygiene saves lives
Every minute of every day a child dies from an illness we know how to prevent and treat – diarrhea. In the 21st century that just shouldn’t be happening. Save the Children and RB have committed to work with the governments of India, Nigeria and Pakistan – countries where death and prevalence rates of diarrhea are among the highest in the world – and other partners to launch a unique and sustainable Stop Diarrhea program. By using the World Health Organization and UNICEF seven-point plan for preventing, treating and controlling diarrhea, this program has the potential to make a huge difference to the lives of children and families in these countries.
RB has created two innovative hygiene and sanitation products aimed at preventing, controlling and treating this killer disease. One is a low-cost, multi-purpose antibacterial soap that families can use for washing hands, clothes and surfaces, and for bathing – saving them from having to by separate products. The second is a toilet powder created to reduce the spread of infection by accelerating the degradation of feces and repelling insects from pit latrines. Both products will be affordable to people who don’t have the money to buy other similar hygiene products. RB is not making a profit from these products. Instead, the revenue is being reinvested into the Stop Diarrhea program. The products will also be produced locally, encouraging entrepreneurship, while reducing the overall carbon footprint and transportation costs. By helping improve hygiene, these new RB products have the potential to help reduce the number of children dying from diarrhea around the world.
Get Ready, Get Safe
In the U.S., RB works with Save the Children to serve children in schools and help families and schools better prepare for disasters through the Get Ready, Get Safe program.
Get Ready, Get Safe helps U.S. communities protect and care for the most vulnerable in times of crisis – our children. RB funding helps mobilize and prepare communities for natural disasters through training and easy-to-use tools that help to ensure that when disaster strikes, families can be ready and children will be safe. As part of this initiative, RB and Save the Children have co-developed home preparedness resources to help families create emergency plans and clean up after disasters.
RB also engages their employees as champions for children’s safety as they are trained to lead “Prep Rallies” at local schools and organizations, where children learn how to plan ahead and stay safe during disasters through fun games and activities.
Back to School, not Back to Germs
RB believes in creating healthy habits for children and families. In xxxx RB, and its Lysol brand is committed $300,000 to help make sure back to school doesn't mean going back to germs. This commitment is part of a multi-million dollar, multi-year global investment made to Save the Children to improve the lives of children and families in need by promoting hygiene and well-being.
Save the Children was featured in an endcap display in Walmart stores and in a 90-second advertisement running in Walmart's in-store network throughout the back-to-school season. Money raised through the campaign supported SummerBoost, Save the Children's innovative learning program for children living in poverty-stricken areas of the U.S. SummerBoost helps address the summer "learning gap" by decreasing the learning loss that often occurs when kids are out of school for the summer. Through SummerBoost, children's days are filled with reading, math, physical activities and enrichment activities. Plus, each child is provided with two nutritious meals and a healthy snack every day.
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