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RB is the world’s leading consumer health and hygiene company, dedicated to helping people live healthier lives in happier homes. The RB product portfolio includes popular consumer products such as Mucinex, K-Y, Amope, Clearasil, Airborne, Lysol, Air Wick, and Woolite, among many others. Since 2003 RB has raised over $40 million for Save the Children, reaching over 1.7m children.
RB and Save the Children have united on an initiative to help end child deaths from diarrhea in India and Nigeria, one of the top five causes of death among children under five years old. Diarrhea needlessly claims 1,536 children’s lives a day. That’s 64 children every hour—or more than one child every minute.
With innovative R&D programs, RB is developing products aimed at preventing, controlling and treating this unnecessary killer, and working with Save the Children to educate children on long-term hygiene behavior change. Funded by RB, the Stop Diarrhea program will for the first time fully implement the World Health Organization and UNICEF 7-point plan with signature programs in, Nigeria and India.
RB’s employees around the world are committed to one purpose - delivering innovative solutions for healthier lives and happier homes. This focus has produced major science and technology breakthroughs, including two unique new products designed specifically to address the diarrhea problem. RB collaborated with suppliers, the University of Nairobi and Save the Children to create the products, starting with a unique immersive workshop in Kenya. Both products were designed to be affordable to consumers who traditionally have been unable to pay for personal and home hygiene products.
The products are:
RB is not making a profit from these products. Instead, the revenue is being reinvested into the Stop Diarrhea program. The products will also be produced locally, encouraging entrepreneurship, while reducing the overall carbon footprint and transportation costs.
Get Ready Get Safe in the U.S.
In the U.S., RB works with Save the Children to serve children in schools and help families and schools better prepare for disasters through the Get Ready, Get Safe program.
Get Ready, Get Safe helps U.S. communities protect and care for the most vulnerable in times of crisis – our children. RB funding helps mobilize and prepare communities for natural disasters through training and easy-to-use tools that help to ensure that when disaster strikes, families can be ready and children will be safe. As part of this initiative, RB and Save the Children have co-developed home preparedness resources to help families create emergency plans and clean up after disasters.
RB also engages their employees as champions for children’s safety as they are trained to lead “Prep Rallies” at local schools and organizations, where children learn how to plan ahead and stay safe during disasters through fun games and activities.