Cause Marketing


Social Engagement Unlocks Books

During the 2015 back-to-school season, Brightly partnered with Save the Children in the Invest in Childhood campaign to give children the opportunity for a brighter future. During a one-month social campaign, Brightly set a goal to unlock 10,000 books for children living in poverty. Leveraging the power of Save the Children’s 3M+ social media reach, each Like, Comment and Share unlocked a book. Save the Children supported the campaign by highlighting Brightly as a featured partner on our website and featuring the partnership on Facebook, Instagram and Twitter. The campaign increased brand awareness for both Brightly and Save the Children, with 6M+ impressions, 13k engagements and more than 13,000 books for girls and boys in need.


The Power of Celebrity

Launched in celebration of its 125th anniversary in 2009, Bulgari, the luxury retailer, and Save the Children began a global partnership through a cause marketing promotion. A portion of sales of a specially-designed, co-branded ring benefit quality education programs for children around the world. Building on the partnership’s success, a pendant was added to the jewelry collection in 2014 to support our lifesaving newborn health programs. A portrait collection of 250 celebrities by renowned photographer Fabrizio Ferri has played a critical role in the partnership’s continued success, which has raised over $35 million for children in the United States and around the world. Both pieces of jewelry are available in Bulgari stores worldwide, select department stores and on Bulgari’s e-commerce site.


Lifestyle Brand Drives Millennial Engagement

Save the Children partnered with lifestyle brand Lokai to launch a limited-edition red bracelet during the 2015 holiday season. Throughout the month of December, Lokai donated $1 to Save the Children for every red Lokai sold. The “Embrace Your Inner Childhood” social media campaign highlighted our child sponsorship program, as well as featured online support from celebrities including Bella Thorne, Lucy Hale and Paul Wesley. The partnership successfully increased sales for Lokai, raised significant funds for Save the Children’s mission and elevated brand awareness to millennials – an important demographic for both Lokai and Save the Children.

“We are so grateful to our amazing Lokai community for rallying around our partnership with Save the Children this past holiday season. With our community’s support, we were able to raise over $400,000 to provide lifesaving supplies and invest in the future of children around the world.” - Steven Izen, Lokai Founder and CEO.

Lord & Taylors

Lord & Taylor has teamed up with Save the Children this Holiday Season with two exciting events to support children in the U.S.

Save the Children was the featured partner for Lord & Taylor’s Holiday Window Unveiling event on November 10th at the 5th Avenue Flagship Store. With the purchase of a $5 ticket (sold in stores starting the week before the event), shoppers enjoyed special savings throughout the store. 100% of the purchase price of every ticket benefitted Save the Children. A special appearance by singer Daya lit up the scene outside on 5th Avenue, as the holiday windows were unveiled. The celebrations continued inside the store all evening with special events on every floor.

Happy Holidays from Lord & Taylor and Save the Children!

T.J. Maxx

Limited Edition Product Drives Results

Save the Children and T.J.Maxx have worked together for more than 30 years, improving the lives and securing the futures of hundreds of thousands of children in the United States. This unique partnership involves a nationwide annual in-store fundraising promotion during the back-to-school season, as well as the sale of branded Save the Children merchandise and reusable shopping bags throughout the year. Merchandise features Save the Children’s signature child artwork, with a portion of the proceeds benefitting Save the Children. T.J.Maxx also supports Save the Children’s sponsorship programs, allowing employees to experience firsthand the impact they make for U.S. children.


Storytelling Connects Brand, Consumer & Cause

Since 2005, Toys R Us has raised more than $8 million dollars in support of Save the Children’s efforts to help educate and protect children in the United States. Expanding on their commitment to children, Toys R Us launched the #PlayWithPurpose campaign in early 2016 which emphasizes the importance of play in building the foundations for reading and mathematical literacy, and positive social-emotional development in young children. During the campaign, Toys R Us and Babies R Us customers were encouraged to donate at-register to support Save the Children’s early childhood development programs, bringing essential learning through play to children in need across the U.S. The partnership allowed the two organizations to team up and help kids by reaching out to moms and dads, through original content and compelling storytelling leveraged across digital, social, and in-store channels.

By now, we know the investment we make in children’s lives early on – even before they enter kindergarten – can have a dramatic impact on their ability to be successful academically and socially and well into their adult years. We are proud that together, Toys R Us and Save the Children are helping to ensure more families feel equipped to prepare their children for lifelong learning." – Amy von Walter, EVP Global Communications and Public Relations, Toys R Us ,Inc.

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