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The collaboration between IKEA and Save the Children was initiated in the mid-1990s when IKEA started looking into the wide-spread practice of child labor in South Asia. Save the Children played an instrumental role in formulating IKEA’s code of conduct, "The IKEA Way on Preventing Child Labor”. What started as IKEA’s fight against child labor in the supply chain has developed into an extensive commitment that since 2005 has supported more than 60 projects globally.
Soft Toys for Education – Global Cause-Related Marketing campaign
The IKEA partnership includes the annual Soft Toys for Education campaign which takes place in IKEA stores across the globe; where for each soft toy or children's book purchased, one euro (approximately $1.34 US) is donated to UNICEF and Save the Children. This year the annual campaign runs November 3, 2013 – January 4, 2014 and fairy princesses, big tigers and elephants, finger puppets and more plus children’s books are waiting at your local IKEA store.
Want to see how the money makes a difference? Check out the IWitness blog, where IKEA co-workers post their photos and stories when they visit Soft Toys projects.
Early Steps to School Success - A focus on US children
IKEA US has been a committed partner to our early childhood programs in the US, where programs focus on laying the critical foundation of language and literacy skills for children from birth to age 5. Through financial and in-kind support, IKEA has is helping to ensure that children can enter school ready to succeed.
In 2013, IKEA contributed with products that were used in the shelters in NY and NJ during Hurricane Sandy, and helped refurnish more than 40 child care centers damaged by the superstorm. During the last week of June, Save the Children staff along with IKEA staff joined together to give a Head Start Facility in Brooklyn a makeover after being partially destroyed in Hurricane Sandy. Learn more and see the makeover.
IKEA, the world's largest home furnishings retailer, was founded in 1943 in Sweden. Since that time, IKEA has offered home furnishings of good design, quality and function at low prices so the majority of people can afford them. There are currently more than 340 IKEA stores in 41 countries, including 38 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment.
The IKEA Foundation aims to improve the opportunities for children and youth by funding holistic, long-term programs that can create substantial, lasting change, and enable them to take charge of their own future. We work with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child's life. Currently funded programs benefit an estimated 100 million children.