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Bulgari supports Save the Children's strategic areas of intervention, including emergency relief, with a targeted focus on education. It is the company's bold belief that no lasting development is made without education and learning. With the additional proceeds from the sale of its new custom-designed Save the Children pendant, Bulgari is expanding its support to include our life-saving newborn health programs.
Cause Related Marketing
In 2009, Bulgari decided to take action on behalf of children in need around the world. Partnering with Save the Children, Bulgari launched a campaign of unprecedented ambition and scope, in which part of the proceeds from the sale of a Save the Children jewelry collection – custom designed by Bulgari – is donated to support our programming.
The B.Zero1 pendant and the B.Zero1 ring retail for $510 each, of which $100 is donated to Save the Children. Proceeds from the jewelry collection have raised more than $35 million for Save the Children since 2009.
Inspired by the iconic B.zero1 jewelry line, the special collection comprises a ring, launched in October 2010, and a pendant, launched in April 2014. The collection's two pieces are available in Bulgari stores worldwide, select department stores and on Bulgari’s website.
Renowned photographer Fabrizio Ferri has played a critical role in the partnership’s continued success through his portrait collection of almost 250 celebrities. The collection features renowned personalities from around the world wearing the Save the Children jewelry collection, with their raised hands symbolizing the message to “STOP. THINK. GIVE.”
Several celebrities involved in the partnership have actively engaged in field visits to Save the Children programs and observed firsthand the impact of our partnership. Among them, Adrien Brody visited a community resource center supported by Save the Children in Far Rockaway, New York, which was crucial in supporting hundreds of children affected by Hurricane Sandy.
To date, Save the Children’s Bulgari-supported programs have reached over 700,000 children and trained over 30,000 teachers through educational activities and initiatives in more than 2,000 schools, many of which are located in areas affected by conflict, extreme poverty or emergencies. Bulgari’s donations benefit our programs for children in 23 countries, including: Afghanistan, Albania, Australia, Bolivia, Bosnia-Herzegovina, Brazil, China, Colombia, Democratic Republic of the Congo, Haiti, India, Indonesia, Italy, Ivory Coast, Japan, Jordan, Kenya, Mexico, Montenegro, South Sudan, Uganda, the UK and the US.