 IKEA Soft Toy Personality to Share Facebook and Twitter Updates from Global Posts
The IKEA Soft Toys for Education campaign began in 2003 in partnership with UNICEF and Save the Children. Since that time, the IKEA Soft Toy for Education campaign has impacted 8 million children in 40 developing countries.
This year’s annual IKEA holiday program will launch with a progressive social media campaign on November 1, 2011.
The fictional photojournalist character “Mr. Broccoli” will be brought to life through an online “travel log” and a web based fan following. Track “Mr. Broccoli” on Facebook and follow @Broctweets on Twitter. as he reports live from IKEA funded education programs in Bangladesh, China and Vietnam.
The “Mr. Broccoli” soft toy will be available for purchase in-store and online along with other furry IKEA friends and children’s books to further engage IKEA customers in this important effort.
Save the Children and UNICEF have teamed up on this partnership with the goal of gifting education to millions of kids in 20 countries. For every IKEA Soft Toy or children's book you buy from November 1 through December 24, the IKEA Foundation http://ikeafoundation.org/ will donate one euro (approximately $1.35 US dollar)* towards these initiatives.
Click here for more information on IKEA’s collaboration with Save the Children, or please visit www.ikeafoundation.org.
Last Updated November 2011
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