FAIRFIELD, Conn. (August 28, 2017)—The United States Agency for International Development (USAID) awarded a five-year Cooperative Agreement with a $300 million ceiling to Johns Hopkins Center for Communication Programs (CCP) and partners to lead its social and behavior change programs around the world. The program—Breakthrough ACTION—under leadership of CCP, will be implemented together with Save the Children, ideas42, ThinkPlace and Camber Collective. The project will also be supported by ActionSprout, International Center for Research on Women (ICRW) and Human Network International/Voto, as specialized partners. Breakthrough ACTION builds on and doubles the size of the Health Communication Capacity Collaborative (HC3), the previous global flagship program on social and behavior change, a five-year, $144 million, 31-country project.
Breakthrough ACTION will use state-of-the-art, evidence-based tools to encourage people in developing countries to adopt healthy behaviors, while addressing underlying social and gender norms that prevent uptake of services and positive health practices. While much of the work will harness the power of communication – from mass media campaigns to social media to community forums with providers and communities, the project will also use innovative behavioral science approaches such as behavioral economics and human-centered design to improve programs. Save the Children is excited to apply these new behavioral science approaches to identifying accelerators to community engagement and action.
For more information, please read the full announcement here.
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