FAIRFIELD, Conn. (June 2, 2017) — Middle East Broadcasting Center (MBC) Group, the largest and leading private media company in the Middle East and North Africa region, and partner Save the Children announced the Protect Their Happiness campaign to mobilize MBC’s global audience in supporting children throughout the Middle East during Ramadan. An initiative by MBC’s Corporate Social Responsibility arm, MBC Hope, the campaign will raise funds for Save the Children’s arts-based psychosocial program Healing and Education through the Arts (HEART) in Middle Eastern countries such as Egypt, Jordan, Lebanon, Syria and West Bank/Gaza. The campaign will begin on June 1, 2017 and will end with Eid on June 25, 2017.
"Emotional distress can be detrimental to children's ability to learn, grow and achieve. MBC wants to ensure that Arab children fulfill their hopes and dreams, as we believe that taking care of their hearts and minds is just as important as providing them with food and water," said Mariam Farag, Head of Corporate Social Responsibility at MBC Group. "We have partnered with Save the Children for the past two years to address this critical need and we are inviting our audience to join us on this mission through this campaign."
Many children throughout the Middle East have experienced war and conflict, and have been uprooted from their homes. Others are living in poverty, while their families struggle to provide for their children’s well-being. Save the Children’s HEART program allows children to express their emotions from their life’s circumstances and exercise their creativity through art. Teachers and other facilitators trained by Save the Children lead children through drawing, dancing and other art activities in schools, childcare centers and refugee camps. The arts-based program gives children a safe place to cope with chronic stress even if they cannot explain their feelings in words. MBC Hope is inviting the network’s audience to donate funds through the Protect Their Happiness campaign page to Save the Children’s HEART program in the Middle East so that this young generation is empowered and supported.
"Despite what children may be going through, many children in this region still dream of a better future—of becoming doctors and teachers who can contribute to building a peaceful, prosperous future. All they want is the opportunity to do so," said Soha Ellaithy, senior director of Save the Children’s Gulf Area Office. "MBC Hope has been a key supporter of the HEART program as they recognize that the psychosocial health of children is a key part of building that future."
To donate to MBC Hope’s Protect Their Happiness campaign, visit the campaign page on MBC.net and click on the "Donate" button. Information on Save the Children’s HEART program is available here. To learn more about Save the Children’s work in the Middle East, follow this link.
Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Twitter and Facebook.