Save the Children Says "Give Us Your Lunch Money!"

Global Humanitarian Organization Asks Supporters to Go "Lunchless" for One Day to Help Fight the East Africa Hunger Crisis

Child Hunger and Famine Relief Fund

Media Contact
Jordyn Linsk 203.212.0044 (M)

FAIRFIELD, Conn. (May 1, 2017) – "Give us your lunch money!" That is what Save the Children is asking of its supporters and the general public. On Monday, May 1, the global humanitarian organization is kicking off a week-long campaign aimed at raising awareness of the severe hunger crisis currently crippling East Africa. People are giving up their lunch – or going #Lunchless – for one day and donating their lunch money to Save the Children instead.

To participate in the #Lunchless campaign, people are asked to take four easy steps:

1. Skip lunch for one day.

2. Post a photo of yourself going #Lunchless on social media.

3. Text LUNCHLESS to 20222 to donate $10*.

4. Help spread the word about #Lunchless: Share, Retweet, Regram, Tag your friends and followers. Encourage them to go #Lunchless as well.

All funds raised will be matched up to $150,000 and go to Save the Children’s Child Hunger and Famine Relief Fund which helps to provide food, clean drinking water, lifesaving medical care and so much more to children and families affected by the hunger crisis.

Conflict and the worst drought in decades has left nearly 20 million children and families in Ethiopia, Kenya, Somalia, South Sudan and Uganda in urgent need of food and water, with kids being among the most vulnerable. That is more than the populations of Chicago, Houston, Los Angeles, New York City and Philadelphia combined.

"The humanitarian situation is growing worse by the day – and if we don’t act now, many children are at risk of dying," said Carolyn Miles, Save the Children’s president & CEO. For children to starve or die of thirst in this day and age is frankly outrageous. For much of Somalia, it barely rained there last month. People are traveling hundreds of miles to get water and still can’t find it. "

It is rare that so many countries are affected by drought and conflict this severe simultaneously. Crops have failed, and in Somalia alone, three-quarters of the country’s livestock has died. As a result, food prices in the region have skyrocketed leaving families no longer able to afford it.

Added Miles, "Hunger has a ripple effect. Chronic and severe malnutrition not only impact the children and families suffering directly; they also impact entire communities and countries. The breadth of the crisis is unparalleled by anything we’ve seen before, with nearly 20 million people at risk across the region. But going #Lunchless is one simple act we can all do."

To learn more about what Save the Children humanitarian response in East Africa, visit www.savethechildren.org/lunchless.

*A $10 donation will be added to your mobile bill. Messaging & Data Rates May Apply. Terms: www.hmgf.org/t. Privacy Policy: www.savethechildren.org/privacy.

Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Twitter and Facebook.

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