IKEA 'Let's Play for Change' Campaign to Support Child Development, Learning through Play

Campaign to Raise Funds for Save the Children, Other Leading Children’s Organizations

Media Contact

Fairfield, CONN. (Nov. 21, 2016) —The IKEA 'Let's Play for Change' campaign, which runs Nov. 20 to Dec. 24, is a new IKEA good cause campaign that will foster children’s development and learning, through participation in sports and play, by partnering with and supporting six leading children’s organizations, including Save the Children. During this campaign, for every children’s soft toy, book and or small play furniture item sold, the IKEA Foundation will make a donation of $1.10* (€1 EUR) to support children’s right to play and develop in some of the world’s most vulnerable communities.

The IKEA Foundation’s partners in this campaign are Handicap International Federation, Room to Read, Save the Children, Special Olympics, UNICEF and War Child. The programs supported by the campaign focus on children affected by disabilities, the Syrian conflict, unsafe migration, and poverty.

The UN Convention on the Rights of the Children states that every child should have the right to play. Sadly not every child enjoys this right. Millions of children are on the move, making them vulnerable to discrimination, violence, abuse and exploitation, according to a play insights document released by IKEA Foundation today. The insights also revealed that children with disabilities are often the most likely to be excluded from play and learning activities.

"Many children around the world lack safe spaces to play. War and disasters are forcing more children than ever before to flee their homes and make difficult and dangerous journeys. Many more miss out on the chance to play because of poverty and prejudice. Children suffer the most in a crisis situation, and we are committed to upholding and raising awareness of their rights," commented Per Heggenes, CEO of IKEA Foundation.

"We believe every child has the right to a safe environment where their development through play is part of their everyday lives. Play sparks creativity and helps us learn and develop. The new IKEA ‘Let’s Play for Change’ campaign was established to support opportunities for children’s play, especially those in the most vulnerable communities. In partnership with the IKEA Foundation, Let’s Play for Change has the potential to change the lives of thousands of children around the world," commented Lars Petersson, IKEA US President.

The Let’s Play for Change campaign will be supporting Save the Children’s efforts to prevent unsafe migration of children by promoting protection, education and play for kids on the move in Bangladesh and Ethiopia.

Carolyn Miles, president & CEO of Save the Children said, "Save the Children is giving children on the move a chance of a better future. The IKEA Foundation, with support from IKEA employees and customers worldwide, helps us give children the opportunity to play, receive an education and be protected from harm. Children on the move are highly vulnerable and our program intends to deliver lasting improvements to their lives."

Through its five other partners, the Let’s Play for Change will also help:

Provide early childhood development opportunities to children with disabilities and other vulnerable children in displacement settings.

Promote, through sports and play, inclusion and development of children with intellectual disabilities.

Transform the lives of children through a high-quality of education that includes teacher training, provision of learning materials and developing children in both literacy and reading

Provide safe spaces, education and health support for children aged 0-8 to ensure early childhood development in some of the poorest communities.

Provide a safe environment to play, learn and develop for children in Jordan and Lebanon who have been affected by the Syrian conflict.

Let’s Play for Change builds on the success of previous IKEA good cause campaigns, which have raised $142.6 million (€118.8 million)* since 2003. This is the biggest IKEA good cause campaign yet – with more products and more partners than ever before.

*Based on the current market value of One Euro = $1.10 US dollar
**Based on average of One Euro = $1.12 approximately (during the course of the 13 year campaign)

Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Twitter and Facebook.

Twitter Facebook Pinterest Google+ More