Over $23 Million Raised from Inaugural Red Nose Day at Work by 12 Charities to Benefit Children Living in Poverty across U.S. and around the World
Fairfield, Conn. (December 21, 2015) — Following the tremendous fundraising success of the inaugural Red Nose Day USA, which aired on NBC in May and raised over $23 million, Save the Children will be helping more than 17,000 kids in Port-au-Prince, Haiti, be safe, healthy and ready to learn, and ensuring nearly 3,000 children in Bhutan have the fundamental skills to succeed in school. Comic Relief, Inc. has announced that the overall money raised by the Red Nose Day Fund is currently at work by 12 international and domestic charities in all 50 U.S. states and in 15 countries internationally, helping to address the immediate needs of children and young people living in poverty.
Money raised came from generous Americans who bought 5 million red noses at Walgreens, purchased vendor partner products, donated in-stores and donated during the NBC television special, and fund-raised in their communities.
The Red Nose Day campaign, co-created by writer-director Richard Curtis, is built upon the idea of using entertainment, via media and celebrities, to raise awareness of poverty and inspire the public to have fun, raise money, and change millions of lives.
Six months after the star-studded television special, money raised is helping to:
- Serve nearly 8 million meals to American children at food banks in all 50 states
- Get more than 200,000 children reading in the U.S.
- Provide more than 50,000 U.S. children and families with access to essential health care
- Supply more than 170,000 life-saving vaccinations for children across Africa
- Get clean water to over 30,000 children and families across Africa
In addition to Save the Children, the Red Nose Day campaign raised funds for 11 other domestic and international charities including: Boys & Girls Clubs of America; charity: water; Children's Health Fund; Feeding America; Gavi, the Vaccine Alliance; LIFT; National Council of La Raza; National Urban League; Oxfam America; The Global Fund and United Way.
Said Red Nose Day’s Richard Curtis, “I am delighted and hugely grateful to everyone who helped make Red Nose Day such a success this year – including NBC, Walgreens, M&M’S, The Gates Foundation, and of course, the wonderful U.S. public who bought the noses and really got into the spirit of our first ever US campaign. It’s brilliant that all these efforts are already changing and saving the lives of children across every state in the U.S. and internationally through our fantastic charity partners. And I love the fact that this was all done by people having fun and being funny. The involvement of so many extraordinary performers first time out was a real thrill to us all. I thank and salute everyone who played a part in making this happen and really look forward to next year.”
“It’s wonderful to know that so many children will benefit because of what was achieved on the inaugural Red Nose Day,” said Paul Telegdy, President, Alternative and Late Night Programming, NBC Entertainment. “I can think of nothing better than to do it again next year and continue this worthwhile and important mission.”
“The inaugural Red Nose Day was a great chance to share a laugh and give further support for our efforts to improve education for all children,” said Carolyn Miles, president and CEO of Save the Children. “Americans came together in solidarity on May 21, and as a result, are helping increase the education opportunities for nearly 20,000 kids in our programs in Haiti and Bhutan.”
The second annual Red Nose Day special will air Thursday, May 26 from 9-11 p.m. ET. Top comedy and musical performances from A-list celebrities and artists around the world will be part of the telecast. The charities benefitting from the 2016 Red Nose Day special will be announced at a later date.
For more information, visit the Red Nose Day website www.rednoseday.org and follow
@RedNoseDayUS on Facebook, Twitter and Instagram using #RedNose.
About Red Nose Day
Red Nose Day is a fundraising campaign run by the non-profit organization Comic Relief Inc, a registered 501(c)(3) public charity. Money raised goes to the Red Nose Day Fund, which distributes money to organizations whose work helps to achieve Comic Relief Inc.'s vision of a just world free from poverty.
The inaugural Red Nose Day USA was held on Thursday May 21, 2015. The day's events culminated in a three-hour NBC special featuring the country's favorite comedians, musicians and Hollywood stars. It was created to raise money to help children and young people living in poverty in the United States and some of the poorest communities around the world.
Red Nose Day USA is run by Comic Relief Inc. which is an independent sister organization of Comic Relief UK. Comic Relief Inc. and Comic Relief UK are independent organizations related through their shared vision of a just world, free from poverty; and with the same mission to effect positive change through the power of entertainment. In the UK, Red Nose Day has been going for 30 years and is an inspiring cultural phenomenon that unites people from all walks of life in the interest of saving and changing lives across the globe.
Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Twitter and Facebook.