Through Dec. 31, 2015, lokai will donate $1 to Save
the Children for every red lokai bracelet sold. lokai Photo.
Fairfield, Conn. (November 17, 2015) —
Joining the mission to invest in
childhood, lokai has created a limited-edition red bracelet to benefit Save the
Children. The #livelokai campaign officially kicks off Dec. 1, just in time for
Through Dec. 31, 2015, lokai will
donate $1 to Save the Children for every red lokai sold, with a guaranteed
minimum donation of $300,000. With this support, Save the Children can provide services
such as lifesaving immunizations for more than 6,500 children in need or send 7,500
children to school with essential learning supplies, giving them the
opportunity to succeed in school and life.
"As an official partner of Save
the Children, lokai is excited to release a special limited-edition red lokai,"said Steven Izen, Founder and CEO of lokai, a socially responsible lifestyle
brand that represents the importance of finding balance and staying centered
along life's journey. "We are proud to say that we have committed $300,000 to
Save the Children. lokai is honored to support this valuable initiative to help
save the lives of children across the globe. I hold this cause dear to my heart
and believe the core principles of Save the Children embody the spirit of lokai.
Together, we aim to promote positive change in children's lives throughout the
Founded in 2013, lokai has committed to donating 10 percent of its net profits to a variety of non-profit organizations. To further raise awareness for Save the Children, lokai
encourages supporters to post Instagram photos wearing a red lokai to "Embrace
Your Inner Child," tagging @livelokai and @SavetheChildren, and by
using the hashtag #livelokai.
our holiday promotion with lokai, shoppers will now be able to give a stylish
gift to friends and family that gives back by providing a brighter future to
children in the United States and around the world," said Carolyn Miles,
president and CEO of Save the Children, who will unveil the limited-edition red
lokai bracelet on the red carpet at the organization’s third annual
Illumination Gala. "We hope the Save the Children lokai bracelet will become
the ultimate fashion statement and a must-have accessory this holiday season!"
The limited-edition red bracelets will officially be sold online at www.mylokai.com.
For additional information on lokai’s official partnership with Save
the Children, please visit the lokai page on Save the Children’s website: www.savethechildren.org/lokai.
lokai is a socially responsible
lifestyle brand that represents the importance of finding balance along life’s journey. Cornell University Cum Laude
Graduate, Steven Izen, founded the company in 2013, on the heels of a deeply
emotional and transformative experience. Realizing that life is a cycle of
highs and lows, he grew to appreciate the importance of remaining both humble
and hopeful. The company infuses its trademark bracelets with elements sourced
from the highest and lowest points on Earth – water from Mt. Everest and mud
from the Dead Sea. The lokai lifestyle is devoted to finding balance, sharing
success during life’s peaks and gaining perspective
during lows. lokai supports this message by donating 10% of their net profits
to various charitable organizations. Since launching, lokai is sold in over 160
countries. Please visit www.mylokai.comfor more information.
Save the Children invests in childhood — every day, in times of crisis and for our future. In the United States and around the world, we give children a healthy start, the opportunity to learn and protection from harm. Follow us on Twitter and Facebook.