on Dec. 1 to Raise Funds for Kids in Need
World famous gamer and philanthropist Athene
visiting our programs in Mali.
Fairfield, Conn. (November 11, 2015) —
Gamers and streamers are uniting for a greater good this holiday season:
to help kids around the world. Joining forces on the global day of giving, Dec.
1, and dubbing it #GamingTuesday, pro gamer Athene, YouTube star iJustine and other
industry influencers will mobilize their online communities to fundraise for
kids and donate to the global non-profit Save the Children.
right platform, the right purpose and the right opportunity, gamers can be a
life force for good," said Athene, world famous gamer and philanthropist. "That's why I’m streaming on #GamingTuesday."
#GamingTuesday will be held worldwide on Dec. 1 from 12:01 a.m. to
11:59 p.m. in every time zone and will be hosted at SavetheChildren.org/GamingTuesday.
involved is easy. Simply choose to:
·PLAY: Create a personal
fundraising page and pledge to play your favorite games.
STREAM: Raise money by
streaming for as little as an hour or even a 24-hour marathon.
VLOG: Create and upload a
video to promote giving on #GamingTuesday and post it to your fundraising page.
SHARE: Spread the word
about #GamingTuesday and host or re-stream a livestream broadcast on your
"#GamingTuesday gives gamers a day to play and give back at the same
time, while helping kids around the world have a brighter future," said Ettore
Rossetti, Save the Children’s senior director of social business strategy and innovation.
Among the #GamingTuesday participants are many
influencers within the gaming industry, including Athene, Dead Set Bit, Elajjaz, eSports.US, G2A, Hitbox, Humble Bundle, iJustine,
Lasercorn of Smosh Games, Major League Gaming, Maral, Noobest, Playmob, Razer, Team
Dignitas, Teespring, Tiltify, Twitch, Uffeboi, Whatchado.com and Zynga.
Save the Children has become a
charity of choice for many gamers, streamers and YouTubers, including Athene (Gaming
for Good), PewDiePie (Bro Army) and John &
Hank Green (Project for Awesome). Over the last five years,
these fundraisers have collectively raised more than $5 million in
micro-donations, and when combined with matching institutional grants, have
funded more than $20 million to Save the Children programs around the world.
is the inaugural event of Save the Children’s recently-created “Be a Life Force”
initiative, which is designed to meet the growing interest from gamers for ways
to give back and allow fundraisers to play, stream and vlog to help children in
Sign up for #GamingTuesday at SavetheChildren.org/GamingTuesday.
About Save the Children: Save the Children invests in
childhood – every day, in times of crisis and for our future. In the United
States and around the world, we give children a healthy start, the opportunity
to learn and protection from harm.
About Gaming Tuesday: #GamingTuesday is an
initiative created to partner with #GivingTuesday and rally gamers to come
together over the holidays to raise funds and awareness for charity. The
concept of #GamingTuesday was created by Jude Ower, founder and CEO of Playmob,
and winner of the Institute of Fundraising ‘New Innovation’ Award in 2015. #GamingTuesday
exclusively benefits Save the Children.