Toy for Education Campaign Returns to Help Children Have a Brighter Future
year, children from around the world have designed a special limited soft toy collection
for the IKEA Soft Toys for Education Campaign. For every soft toy or children’s
book sold from Nov. 1, 2015, until Dec. 26, 2015, the IKEA Foundation donates
approximately $1.11 (1 euro)* to Save the Children and UNICEF. IKEA photo.
Fairfield, Conn. (Oct. 28, 2015) —
The IKEA Soft Toys for Education Campaign returns. In
its 13th year, this good cause partnership between the IKEA
Foundation, UNICEF and Save the Children aims to provide quality education to
children living in poverty in some of the world’s poorest countries. For every
or children’s book sold from Nov. 1, 2015, until Dec. 26, 2015, the IKEA
Foundation donates approximately $1.11 (1 euro)* to Save the Children and
This year, children from around the world have
special limited collection for the campaign; it’s a way for children to help other children get a better start in life through
year, IKEA Family invited all their customers’ children to design their dream
soft toy. After receiving thousands of wonderful contributions, 10 winners were
chosen. The winning soft toys in the competition became
patterns for the new collection named SAGOSKATT. This year, the drawing
competition returns, giving even more children the opportunity to design their
dream soft toy for a good cause.
soft toys are truly fun and imaginative, but they also have a special meaning. As
IKEA Foundation donates 1 euro per sold soft toy to UNICEF and Save the
Children, this means that children are helping children to build a better future for themselves," said Bodil
Fritjofsson, Product Developer, IKEA of Sweden.
Since 2003, the IKEA Soft Toys for
Education program has been focusing on providing quality education to
vulnerable children living in poverty in developing countries. To date, it has
improved education for more than 11 million children in 46 countries and raised
$102 million (77million
"We can only overcome poverty if we make education a
priority for all children. We especially need to invest in a quality education
for girls, children with disabilities and children from minority communities.
No child should be left behind," said Per Heggenes, CEO IKEA Foundation.
"All children should have the
opportunity to go to school," said Lars Petersson, IKEA US President. "We
continue to put our hearts into selling IKEA soft toys to benefit children’s
educational programs in some of the most challenging situations. We also
couldn’t be more pleased to include children helping children with this year's soft
toy design competition. We hope our US customers – and all the world – will
support this program so more children will have the opportunity to continue
their education and help build a brighter future."
"A quality education helps children climb the
ladder of opportunity and create a better and brighter future, and for 12
years, Save the Children has been proud to partner with IKEA to positively
impact many children’s futures," said Carolyn Miles, president and CEO of Save
the Children. "By adding a children’s book or soft toy to their holiday gift
list, IKEA shoppers can help the kids in their own life – and kids around the
world – read, play and learn."
"Thanks to the
longstanding partnership with the IKEA Foundation, and with the incredible
support of IKEA employees and customers, UNICEF continues to provide millions
of vulnerable children around the world with access to education, safe spaces
to learn, and the path towards a better life and a brighter future," said Caryl
M. Stern, President and CEO of the U.S. Fund for UNICEF.
Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Twitter and Facebook.