Save the Children’s U.S. Disaster Programs to Benefit from Sales of New Reusable Bag at Toys“R”Us® Stores

Toys“R”Us Donates $100,000 Grant to Kick Off Program

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Tanya Weinberg 202.640.6647 (O), 202.247.6610 (M)

Photo Credit: Toys“R”Us®
Photo Credit: Toys“R”Us®

 WESTPORT, Conn. (May 22, 2014) — Decorated with a child’s artwork, sales of an exclusive new reusable tote bag at Toys“R”Us® stores nationwide will benefit Save the Children’s domestic emergency fund, the global humanitarian organization has announced.

One dollar from the purchase of each 100% recyclable Toys“R”Us® bag will be donated directly to Save the Children’s Domestic Emergency Fund, which serves to protect vulnerable children and meet their unique needs in the wake of disaster. In conjunction with the reusable bag program, the Toys“R”Us Children’s Fund has provided a $100,000 grant to further strengthen Save the Children’s disaster preparedness and relief efforts in the United States, building upon Toys“R”Us’ long-term support of programs helping children and families affected by crisis.

“We are excited to expand our partnership with Toys“R”Us, engaging the millions of families who shop their stores to help us make a significant impact in children’s lives,” said Kathy Spangler, Save the Children’s vice president of U.S. programs “Together, Save the Children and Toys“R”Us have a shared mission of prioritizing the interests of children, when they need hope, comfort and safety most.”

“Save the Children continues to serve as the company’s primary disaster response partner due to their strong focus on the unique physical and emotional needs of children in times of crisis. Through this collaboration, Toys“R”Us has helped victims of numerous devastating events in the U.S. and around the world,” said Kathleen Waugh, Chairman of the Toys“R”Us Children’s Fund. “With the beginning of hurricane season fast approaching, this reusable bag program provides customers with an easy way to support Save the Children’s efforts to be emergency ready and to help keep kids safe when disasters strike.”

Online Registry Provides Essential Supplies in Times of Crisis

Customers can also visit Toysrus.com/SaveTheChildren to view an official registry of products that can be purchased and sent directly to Save the Children to be used for kids during times of crises. Items such as toys and games are distributed in “Child-Friendly Spaces” within shelters and recovery centers to provide a sense of normalcy, in addition to basic supplies, such as diapers, wipes, clothing and hygiene items. By purchasing from this registry, contributors can help Save the Children support the smallest victims in the wake of devastating events.

For more than a decade, Toys“R”Us and the Toys“R”Us Children’s Fund have provided nearly $4.3 million to help Save the Children’s immediate relief and response efforts, as well as ensure the safety and emotional support of children in shelters and community recovery sites.

For resources to protect the children in your life from disaster and more information on Save the Children’s U.S. emergency programs, please visit www.savethechildren.org/GetReadyGetSafe.

Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protect from harm. We invest in childhood-- every day, in times of crisis and for our future. Follow us on Twitter and Facebook.

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