Save the Children Receives up to $100,000 in Matching Donations from Serve

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Charity Widget Simplifies Giving … and Spreading the Word About It

WESTPORT, Conn (April 1, 2011) — Save the Children, today announced a new donation widget powered by Serve, a digital platform for next generation payments from American Express. Save the Children will receive matching contributions for all donations made through the widget, up to $100,000, from Serve.

Save the Children is partnering with Serve, a new payment service, to offer supporters with a different option to drive donations — giving via a widget that can be applied to almost any website, including Facebook. The widget is designed to extend the reach of Save the Children, allowing supporters to promote the cause via email and across social networks. Serve account holders can easily contribute through the widget, and most importantly, can easily let their friends know about the cause too.

“Serve is designed to give consumers a way to safely transact on and offline, with minimal effort and costs yet added flexibility” said Dan Schulman, Group President, Enterprise Growth, American Express. “With this widget, we go a step further by helping charitable organizations reach additional potential donors in a novel way while promising a matching funds for new contributions.”

About Serve

Serve, by American Express, is a next generation payments platform design to deliver emerging payments and services to address the changing ways consumers interact and exchange money — with one another — as well as merchants. Click here to learn more about Serve and connect with us on Facebook and Twitter.

About Save the Children

Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow us on Twitter and Facebook.

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