Mattel Announces $500,000 Donation to Save the Children’s New Corporate Partners in Emergencies Fund

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Initiative Marks Groundbreaking Shift in Disaster Preparedness Support Efforts

Media Contact:
Wendy Christian 203.221.3767 (W)

WESTPORT, Conn. (Jan. 28, 2011)Save the Children, one of the leading global humanitarian and relief agencies, has partnered with Mattel [NASDAQ: MAT], the world’s largest toy company, and the Mattel Children’s Foundation to create a multi-year disaster response strategy, which includes a $500,000 cash donation and toy donation program for Save the Children. The initiative represents a strategic focus and groundbreaking shift toward corporate support of proactive preparedness planning with first responder organizations for immediate disaster relief globally when needs arise.

“We are particularly gratified to support the worthwhile efforts of those who immediately step in when disasters strike. The aftermath of displacement, stress and loss that happen in disaster situations can be particularly difficult for children,” said Deidre Lind, executive director of Mattel’s charitable programs. “Sometimes just having a safe place to play or a toy to play with can make all the difference for a child who is experiencing a very difficult and uncertain circumstance.”

“Children are always the most vulnerable in a crisis situation,” said Charlie MacCormack, president and CEO of Save the Children. “When disaster strikes around the world, our response teams are there to ensure children are safe and secure, and that their immediate needs are met. With the support of partners like Mattel and the Mattel Children’s Foundation, we can expand our disaster preparedness programs in high-risk areas so that emergency supplies and relief teams are positioned for a rapid response to the specific needs of children and families.”

Mattel’s toy donation program also is a crucial component of its disaster preparedness planning initiative, which will pre-position toys around the world to allow for immediate distribution to local disaster relief efforts.

Mattel has a long and rich history of actively supporting communities around the world with a global commitment to serve children and families in need. Mattel believes that play matters, and that the company has a responsibility to lead the way in making a meaningful difference in the lives of children through a variety of philanthropic programs, from grant making and partnerships with organizations that directly serve children to toy donations and employee volunteerism.

About Mattel:
Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fourth year in a row. Mattel also is ranked among Corporate Responsibility Magazine’s "100 Best Corporate Citizens" and the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 31,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel donates more than 2 percent of its pre-tax profit toward philanthropic activities. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook

About the Mattel Children’s Foundation:
The Mattel Children's Foundation was established in 1978. With a vision of "making a meaningful difference, one child at a time," the Foundation provides cash grants through domestic and international grantmaking programs, as well as international scholarships to children of employees, matching gifts and volunteer grants for Mattel employees.  The Foundation also continues its tradition of partnering with exemplary nonprofit partners. Mattel has partnered with Special Olympics, Save the Children, the Mattel Children's Hospital at UCLA, the National Association of Children's Hospitals and Related Institutions (NACHRI), the Children Affected by AIDS Foundation (CAAF) and the Make-A-Wish Foundation of America. The Mattel Children's Foundation is funded exclusively by cash donations from Mattel, Inc.

About Save the Children
Save the Children is the leading independent organization creating lasting change for children in need in the United States and more than 120 countries around the world. For more than 75 years, Save the Children has been helping children survive and thrive by improving their health, education and economic opportunities and, in times of acute crisis, mobilizing rapid life-saving assistance to help children recover from the effects of war, conflict and natural disasters. For more information, please visit Save the Children. Follow us on Twitter and Facebook.

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