Erika Viltz 202.640.6709 (W), 202.262.7171 (M)
WASHINGTON (Jan. 24, 2011) — The Noerr Programs, a digital event imaging company, announced that they have collected $117,238 for Save the Children’s U.S. Programs through their Santa Photo Experience booths. The Noerr Programs operates the booths at over 180 locations nationwide during the holiday season, deploying more than 250 naturally-bearded men to take on the role of Santa Claus and pose for photos with children.
“We wanted to find a way to perpetuate the heart and generosity of Santa, by encouraging our guests at regional shopping centers throughout the country to support Save the Children,” said Judy Noerr, president of The Noerr Programs. “We were deeply moved by the thousands of families that contributed to this cause during challenging times, helping us surpass our goal.”
Donations were accepted at the register for Save the Children’s U.S. Programs, which works in some of the most remote, struggling communities in America offering proven early education, literacy, physical activity and nutrition programs to children. Save the Children’s U.S. Programs reached more than 75,000 children in the United States in 2010.
“Children living in poverty fall behind because they aren’t given the same opportunities to succeed as other children,” said Mark Shriver, senior vice president of Save the Children’s U.S. Programs.” Our programs work to close that gap and this generous support from The Noerr Programs will help us continue to put children on a pathway to a lifetime of success.”
“In uncertain times, Santa continues to provide a sense of hope and goodwill that our guests gravitate to,” said Judy Noerr. “Staying true to the heart, soul and tradition of Santa by reinforcing his spirit of generosity through Save the Children gives us another way to create holiday magic for families in every corner of the country.”
About Save the Children’s U.S. Programs
Save the Children’s U.S. Programs works to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need – like access to a quality education, healthy foods and opportunities to grow and develop in a nurturing environment. When disasters strike, like hurricanes and wildfires, Save the Children is among the first on the ground ensuring the needs of children are being met.
Save the Children’s early childhood education, literacy, physical activity and nutrition, and emergency response programs reached more than 75,000 children in the United States last year alone. For more information visit www.savethechildren.org/usa.
Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow us on Twitter and Facebook.