Save the Children’s U.S. Programs To Benefit From New Frigidaire Cooking Academy

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Jennifer Garner and Frigidaire Launch Online Cooking Site with Funds Raised Supporting Save the Children’s Work in the U.S.

Jennifer Garner and Frigidaire Make Time for Change

Media Contact:
Erika Viltz 202.640.6709 (W), 202.262.7171 (M)

WASHINGTON, DC (January 18, 2011) — Starting today, parents and kids can join in the fun of making good-for-you meals and snacks together while at the same time supporting Save the Children’s work in the U.S.

At Frigidaire’s Kid’s Cooking Academy, www.frigidaire.com, visitors can take part in a series of web cooking classes hosted by Chef Sue Milliken. When parents enroll in the Cooking Academy, Frigidaire will donate $1 to Save the Children’s U.S. Programs up to $45,000. The academy also features daily tips and fun recipes.

Save the Children’s Artist Ambassador Jennifer Garner helped launch the campaign at an event in Los Angeles today. The launch was accompanied by Frigidaire’s announcement of an additional donation to Save the Children’s U.S. Programs, bringing the company’s total commitment to $500,000 to help children living in poverty in the U.S.

“We are so pleased to extend our partnership with Save the Children,” said Marty O'Gorman, general manager of Frigidaire. “Together, we’re committed to supporting healthy eating for all American families.”

Funding from the Kid’s Cooking Academy will support Save the Children’s work to provide nutritious snacks and promote healthier lifestyles for children living in poverty in the United States, among other programs.

“It’s so important to teach kids how to feed their bodies,” said Garner. “You can’t learn, you can’t pay attention in school, and you can’t be active if your brain isn’t well-fed and if your body isn’t healthy. The Frigidaire Kids’ Cooking Academy is a great way to start involving your kids in the kitchen.”

Save the Children’s Senior Vice President of U.S. Programs, Mark Shriver praised the campaign for helping to give every child a chance at a healthy start.

“Through Save the Children’s CHANGE program, we are ensuring children living in poverty in rural America have access to nutritious snacks, like fresh fruits and whole grains, and opportunities to get some healthy exercise. With continued support from Frigidaire and Jennifer Garner, we’re helping give children the foundation they need for a lifetime of good health.”

Jennifer Garner, we’re helping give children the foundation they need for a lifetime of good health.”

About Save the Children

Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. In the U.S., Save the Children works to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need – like access to a quality education, healthy foods and opportunities to grow and develop in a nurturing environment. When disasters strike, like hurricanes and wildfires, Save the Children is among the first on the ground ensuring the needs of children are being met.

Save the Children’s early childhood education, literacy, physical activity and nutrition, and emergency response programs reached more than 75,000 children in the United States last year alone. For more information visit www.savethechildren.org/usa.

About Frigidaire

Consumer research shows that Frigidaire is a legendary brand known for its reliability. With more than 500 new products rolling out into 2010, the new Frigidaire has been designed to help families make the most of their time and space with high-performing, easy-to-use appliances with time-saving features. Visit www.Frigidaire.com for more information.

Information concerning Save the Children Federation, Inc., including financial, licensing or charitable purposes may be obtained, without cost, by calling 1-800-728-3843, writing to Save the Children Federation, Inc. at 54 Wilton Road, Westport, Connecticut 06880, or sending an email to twebster@savechildren.org.

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1. From 1/18/11 to 4/25/11, Frigidaire will donate $1 to Save the Children’s U.S. Programs each time someone visits the Kids’ Cooking Academy, with a minimum of $35K and a maximum of $40K.

Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow us on Twitter and Facebook.

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