Website to Raise Awareness of Flooding in El Salvador, Honduras and Nicaragua
Lane Hartill 202.640.6608 (O), 202.294.9700 (M)
Westport, Conn. (December 15, 2011) — Save the Children is pleased to announce a new partnership with Discovery Kids, the leading network in children's programming from the portfolio of Discovery Networks Latin America/U.S. Hispanic, to support families struggling through severe floods in Central America. Through online marketing tools, included at the parent section of its website, www.tudiscoverykids.com, the channel is raising awareness of children affected by flooding in El Salvador, Honduras and Nicaragua.
"We are proud to build on the broad scope of our platforms for the benefit of needy children," said Angela Recio Sondon, Vice President and Director of Discovery Kids. "At Discovery Kids, we want all children to live in the best conditions possible and enjoy an environment that allows them to learn, nurture their imagination and awaken their curiosity."
"The collaboration with Discovery Kids is critically important," said Carolyn Miles, president and CEO of Save the Children. "The flooding in Central America disrupted the lives of tens of thousands of children. The Discovery website will help raise much needed awareness about this crisis that most people don't know about."
In El Salvador, the persistent rains caused flooding, landslides and loss of life. The Salvadoran authorities have estimated that 500,000 people were affected by the storm E12 and 56,000 people had to move to temporary shelters. In Nicaragua, more than 130,000 people have been affected by flooding, with over half of them being children. In Honduras, Save the Children has already delivered more than 4,500 bottles of water, 2,000 hygiene kits, 1,680 kitchen kits, 1,480 kits for children and families sleeping in emergency shelters.
To support these efforts, Discovery Kids has created a micro site on the parent section of its website, www.tudiscoverykids.com, with detailed information about the consequences of flooding in El Salvador, Honduras and Nicaragua and a link to make donations to Save the Children's Emergency Fund for Children.
Donate to the Children's Emergency Fund
Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow us on Twitter and Facebook.