The IKEA ‘Mr. Broccoli’ Soft Toy Heads Home for the Holidays and Visits School Children Along the Way

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Follow Mr. Broccoli, this season's star soft toy, on Facebook and Twitter as he travels the world and visits Save the Children's IKEA-funded education programs along the way.

IKEA Mr. Broccoli Shares Facebook and Twitter Updates from Save the Children Global Posts

WESTPORT, Conn. (Nov. 1, 2011) – Don’t head for the hills of Whoville just yet, the Grinch won’t be the only guy in green this holiday season.

Come November 1, Mr. Broccoli, an IKEA soft toy personality and a lead character in the IKEA Soft Toy campaign, will venture away from the broccoli patch and show the world his willingness to travel by boat, plane, rickshaw or railroad to make it home in time for the holidays. With a camera slung around his stalk, Mr. Broccoli plans to capture the heartbeat behind Save the Children’s IKEA-funded education programs in Bangladesh, China and Vietnam, while checking off some favorite U.S. and European hotspots from his travel list.

"It will be hard to say good-bye to my buds, but I’ve been rooted way too long. It’s time to leave my familiar turf and head on home," said photojournalist Mr. Broccoli. "I can’t wait to see the world and meet the school kids being helped by Save the Children and IKEA."

Currently uploading his default photo to Facebook, this tech-savvy veggie plans to keep food group friends and fans posted from November through December on all the cultural sights and sounds he finds while globetrotting.

Wonder if Mr. Broccoli is checking his suitcase in Vietnam or hanging with the school kids in Bangladesh? Find out "exoccoli" what he is up to by following his travel log on Facebook at and @BrocTweets on Twitter.

This holiday season, you can snag your very own Mr. Broccoli or other cuddly, huggable and washable IKEA Soft Toys and give the gift of education to millions of kids. For every IKEA Soft Toy or children's book you buy from November 1 through December 24, the IKEA Foundation will donate one euro (approximately $1.35 US dollar)* to partners Save the Children and UNICEF to educate underprivileged children in 20 countries. To date, the IKEA Soft Toy for Education campaign has impacted 8 million children in 40 developing countries.

About the IKEA Foundation

The IKEA Foundation aims to improve the opportunities for children and youth by funding holistic, long-term programmes that can create substantial, lasting change, and enable them to take charge of their own future. We work with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child’s life. Currently funded programmes benefit an estimated 100 million children. Learn more at

About Save the Children

Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow us on Twitter and Facebook.

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