|New Facebook Game, WeTopia, Spreads "Joy" of Giving to Appalachian, Haitian Children|
Wendy Christian 203.221.3767 (O) 203.465.8010 (M)
Jennifer Kaleba 202.640.6613 (O) 202.258.8842 (M)
WESTPORT, Conn. (Nov. 29, 2011) — Facebook fans and online game lovers can spread the "joy" of giving and develop a better world for children — both on Facebook and in the real world — through Sojo Studios' new Facebook game, WeTopia, launched today. This novel way to Play for Good™ will help underprivileged kids, including Appalachian children benefitting from Save the Children's literacy programs.
"Save the Children is thrilled to be part of Sojo Studios’ innovative approach to social gaming," said Carolyn Miles, president & CEO of Save the Children. "WeTopia will help build awareness about important social issues and give people a fun way to make a lasting difference for children in need. Thanks to Sojo, millions of people can become partners in the work we do each day."
WeTopia puts causes at the heart of the experience — giving consumers a whole new reason to play. As players grow their WeTopia villages and help their neighbors, they earn "Joy" currency which they can apply toward real-world projects such as building a school in Haiti, distributing meals and medicines to Haitian children and supporting summer literacy programs in Appalachian Kentucky.
Players can choose projects to receive "Joy" and track their contributions through pictures, videos and in-game messages. WeTopia is free to play; players also can buy Facebook credits to spend in-game.
This hybrid model allows Sojo Studios to continually generate revenue, both through advertisers and sponsors as well as players' purchases of social goods in-game, with a mandate to donate 50% of the net profits (never less than 20% revenue) to its charity beneficiaries. In addition to Save the Children, other "joyful" non-profits initially benefitting from WeTopia include buildOn and Children's Health Fund.
Learn more about Save the Children’s role in the game and watch a fun video on how to play
About Save the Children
Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow us on Twitter and Facebook.
About Sojo Studios
Sojo Studios is an entertainment company creating social games where players directly support improvement projects in the U.S. and worldwide, helping to create "social joy." All Sojo Studios’ projects are executed in the field by 501(c)(3) nonprofit partners. Established in 2010, Sojo Studios embraces the mission of leveraging the best aspects of team play in the virtual world in effecting positive and meaningful change in the real world.