Kids From Save the Children’s U.S. Programs to Ride On Uno® Parade Float New Year’s Day

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UNO® Supports Save the Children’s Work in the U.S. as part of their 40th Anniversary Celebration

Media Contacts:
Erika Viltz 202.640.6709 (W); 202.262.7171 (M)

Uno logoWESTPORT, Conn. (Dec. 29, 2010) — Seven kids from Save the Children’s U.S. Programs will get a once-in-a-lifetime opportunity to ride on the UNO® float in the Tournament of Roses Parade on New Year’s Day. UNO®, a Mattel brand, has invited the kids to take part in the parade festivities and ride on the float as part of their 40th Anniversary celebration. They are also providing support for Save the Children’s work to help children living in poverty in the U.S.

This will be UNO’s® first time participating in the world-famous Tournament of Roses Parade in Pasadena, CA. The float, entitled “Timeless Fun For Everyone™,” will highlight the rich history, universal appeal and colorful play of UNO®. On New Year’s Eve, the UNO® street team will also be on hand to play up Colorado Boulevard along the Parade route, as patrons eagerly await the Parade with exclusive UNO® card games and warm refreshments.

Float highlights include:
  • A highly animated and entertaining dining room-like scene with the “Little Old Lady from Pasadena” playing with her grandchildren dressed as a little princess, winged angel, astronaut and magician all playing together to illustrate UNO® as a game enjoyed by all;
  • A vibrant display of over 20,000 creamy white Vendelia roses,10,000 gerberas in shades of hot pink, brilliant yellow, dazzling coral and bright gold;
  • Carefully crafted characters made from an array of floral materials including carnations, dendrobium florets, button poms, strawflower and marigold petals, ilex berries, bent grass seed and coconut chips.

About Save the Children’s U.S. Programs

Save the Children’s U.S. Programs works to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need – like access to a quality education, healthy foods and opportunities to grow and develop in a nurturing environment. When disasters strike, like hurricanes and wildfires, Save the Children is among the first on the ground ensuring the needs of children are being met.

Save the Children’s early childhood education, literacy, physical activity and nutrition, and emergency response programs reached more than 75,000 children in the United States last year alone. For more information visit

About Mattel

Mattel, Inc., (NASDAQ: MAT, is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine’s "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." ©2011 Mattel, Inc. All Rights Reserved.

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