American Girl's Summer Reading Initiative Supports Save the Children's U.S. Literacy Programs

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Ajla Grozdanic, Save the Children, 202.262.7171 (M)
Stephanie Spanos, American Girl, 608.830.4496

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WASHINGTON, D.C. (June 21, 2012) — We know that fostering a lifelong love of reading is key to success in school and life for all children — but especially the 16 million living in poverty across the United States. That's why American Girl has partnered with Save the Children to spread the love of reading to girls across the country.

This summer, to celebrate books and encourage girls to keep their reading skills sharp while school is out, American Girl is introducing Read-a-palooza, a summer reading program created for girls ages 8 to 12. Read-a-palooza will benefit Save the Children's U.S. Programs through a book purchase donation.

"The learning loss that takes place over the summer months can have a significant impact on a child's academic success," said Carolyn Miles, President and CEO, Save the Children. "That's why Save the Children is proud to partner with American Girl in this effort to bridge the summer learning gap by encouraging children to read while school is out."

Now through September 3, 2012, $1 of every book purchased through American Girl (up to a maximum of $100,000) will support Save the Children's efforts to raise literacy rates in impoverished communities by providing basic education and equipping schools and teachers with reading materials. In addition, American Girl will make its third donation of books to Save the Children this fall, bringing the value of the company's total book donation to nearly $1.5 million.

To participate in Read-a-palooza, girls can visit www.americangirl.com/reading, where they can download colorful bookmarks and free book-related content, such as tips and materials for starting a book club. They'll also be able to do reading challenges and take fun, interactive quizzes. Girls can participate in Read-a-palooza by visiting an American Girl retail store, where free reading events will be offered all summer long.

For more information about Read-a-palooza and American Girl's partnership with Save the Children, visit www.americangirl.com/reading, where they can download free activities and book-related content, like tips for starting a book club, downloadable bookmarks, as well as take fun reading quizzes.

About Save the Children

Save the Children's U.S. Programs work to break the cycle of poverty and improve the lives of children by ensuring they have the resources they need — access to a quality education, healthy foods, and opportunities to grow and develop in a nurturing environment. When disasters like hurricanes and wildfires strike, Save the Children is among the first on the ground ensuring the needs of children are being met.

Save the Children's early childhood education, literacy, physical activity and nutrition, and emergency response programs reached more than 147,000 children and families in the United States last year alone. For more information, visit www.savethechildren.org/usa.

Information concerning Save the Children Federation, Inc., including financial, licensing or charitable purposes may be obtained, without cost, by calling 1.800.728.3843 or writing to Save the Children Federation, Inc. at 54 Wilton Road, Westport, Connecticut 06880.

About American Girl

American Girl

American Girl Brands is a wholly owned subsidiary of Mattel (NASDAQ:MAT), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1.800.845.0005, or visit www.americangirl.com.

Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Follow us on Twitter and Facebook.