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Allstate, American Idol and Save the Children Plan Sequel to Last Year's Give Back Program Benefiting Children in the Gulf Region
For the second consecutive year, American Idol and Allstate Insurance Company will team up with FOX, 19 Entertainment and FremantleMedia North America to benefit Gulf-Coast-area children as part of the starstudded, Emmy award-winning Idol Gives Back, a special broadcast of American Idol that will air live on Wednesday, April 9 on FOX.
Last year's $1 million Allstate donation to support Save the Children programming in the Gulf region will be matched with another $1 million donation this year.
"We received so many positive letters from Allstate employees expressing pride and excitement about the company being involved in Idol Gives Back last year," said Lisa Cochrane, vice president of marketing at Allstate. "Participating again allows us to continue our investment in the Gulf Coast area, deepen our relationship with Save the Children and make a great many Allstaters proud and excited again this year."
While programming plans for the $1 million donation are in progress, last year's Allstate donation is hard at work supporting Save the Children's Early Steps to School Success program, a cradle-to-classroom intervention program for children at high risk of struggling in school. The program includes home visits by teachers; parent education groups; toddler story book hours and play groups, as well as structured activities to promote early language and literacy skills, along with social and emotional development. All of these elements are designed to help build a strong foundation for school readiness. As children enter school, Save the Children provides after-school literacy programs and nutrition education.
The funds are also supporting Save the Children's work in obesity prevention, which continues to top headlines as a major public health concern. Save the Children is tackling the epidemic head-on by helping rural children develop healthy lifestyles.
"Once again, we're honored to be a part of Idol Gives Back", said Mark Shriver, vice president for U.S. programs for Save the Children. "Allstate's donation last year laid a wonderful foundation upon which this year's donation will allow Save the Children to continue to build and grow."
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate helps individuals in approximately 17 million households protect what they have today and better prepare for tomorrow through approximately 14,900 exclusive agencies and financial representatives in the U.S. and Canada. Customers can access Allstate products and services such as auto insurance and homeowners insurance through Allstate agencies, or in select states at allstate.com and 1-800 Allstate®. Encompass® and Deerbrook® Insurance brand property and casualty products are sold exclusively through independent agents. The Allstate Financial Group provides life insurance, supplemental accident and health insurance, annuity, banking and retirement products designed for individual, institutional and worksite customers that are distributed through Allstate agencies, independent agencies, financial institutions and broker-dealers.
About Save the Children
Save the Children is the leading independent organization creating lasting change for children in need in the United States and around the world. For 75 years, Save the Children has been helping children survive and thrive by improving their health, education and economic opportunities and, in times of acute crisis, mobilizing rapid lifesaving assistance to help children recover from the effects of war, conflict and natural disasters. For more information, visit savethechildren.org.
