Advocacy Techniques What is Advocacy? Advocacy is the act of supporting a cause to produce a desired change. We advocate because we feel strongly about a particular issue. One target of advocacy is government policy. You can influence government policy through effective communication with your elected officials, the media and other influential leaders. General Techniques for Effective Advocacy 1. Identify yourself State your name and identify yourself as a constituent. Share other information about who you are if it is relevant to the issue (for example, if you are a parent, member of a civic organization, business owner, scientist, etc). 2. Be Specific Include the name and number of the relevant bill. Clearly describe the issue and state your goals 3. Make it Personal The best thing you can do as a citizen advocate is give the issue your individual voice. Use personal examples and speak in your own words. 4. Be Confident Your official’s job is to represent you. You may also know more about the issue than your elected official. That is why it is a good idea to offer yourself as a source of information. 5. Be Polite Always work on the basis that the government and your opponents are open to reason and discussion. If you are rude, your message will not be received 6. Be Brief Communication that focuses strongly on one argument is the most effective. Keep it to one issue. Limit written documents to one page. 7. Be Timely Your message is more likely to be considered if it is immediately relevant. 8. Be Factual Use facts and statistics. Make sure the information you provide is accurate. 9. E-mail your elected officials NOW!