Music impresario Damon Dash knows a lot about successful trends and he also knows how to turn fashion into lifestyle statements. That’s exactly what his hip-hop apparel brand Rocawear is doing in association with Save the Children.

Rocawear first teamed up with Save the Children in 2003, producing a limited edition T-shirt for both men and women to raise funds to help children and families in need in Africa. The campaign generated over $90,000 to help address the problems of African children and their families, with a focus on education, health, HIV/AIDS and poverty reduction programs.

The second T-shirt of the series was dedicated to provide support to the hundreds and thousands of children and families forced to flee their homes as a result of ethnic violence in western Sudan. Rocawear’s most recent T-shirt design, pictured here, centers on the needs of the children and families of Southeast Asia, whose lives were devastated by the tsunami.

Having operated in the region for many decades, Save the Children is implementing a 5-year “reunite, recover, and rebuild” strategy that focuses large-scale efforts on children in the three most devastated countries of Indonesia, Sri Lanka and India, with smaller-scale efforts in Thailand and the Maldives.

Learn more about Save the Children's response to the tsunami

Learn more about Save the Children’s response to other emergencies around the world. v