Save the Children Licensing Program
The Save the Children Licensing program was established in 1992 when an exclusive line of neckties, featuring original artwork created by children was produced. The neckties were an instant success! Shortly thereafter, a variety of new licensees quickly came on board and the Save the Children Licensing Program was born.
Save the Children enters licensing relationships with companies in consumer-related industries, with a goal of fundraising and creating a significant income stream to support Save the Children's work worldwide. The business-building benefits are clear — given equal price and quality, 86 percent* of consumers will purchase products which support causes they care about.
Why Choose Save the Children as a Licensing Partner?
Save the Children has been and will continue to be a long-term property because it is based on the mission to create real and lasting change for children in need, not a trend or fashion fad which will likely fall out of favor quickly.
These are some of the wonderful licensing partnerships that have helped bring a better life to children in need in the United States and around the world as of July 2008:
Special Thanks
We are honored to recognize the following corporations for their particularly generous commitment to Save the Children through long-term licensees aimed at ensuring the well being of children who need it most.
$500,000 and up
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Randa Accessories manufactures Save the Children men’s long ties. Licensee since 1999.
Website: www.randa.net
$200,000 to $500,000
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Checks In The Mail manufactures checks, labels, checkbook covers and organizers. Licensee since 1997.
Licensee Spotlight
We are pleased to recognize the following companies for their recent initiatives in support of Save the Children.
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Cuddle Time
Cuddle Time is a manufacturer of infant apparel and accessories, including layette, bibs, hooded towels and security blanket featuring artwork by children. Licensee since 2005.
Website: www.cuddletime.com
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Kurt Adler, produces an array of Save the Children holiday decorations, including ornaments, musical waters globes, stockings and tree skirts. The collection utilizes a variety of original children's artwork from Save the Children's extensive library. Licensee since 2006.
Website: www.kurtadler.com
Smart Planet will produce a line of Save the Children educational toys, ranging from arts and crafts to musical toys to role playing toys such as lemonade stands and puppet theaters. Licensee since 2006.
Website: www.smartplanet.net
07/08
