Partnering with Save the Children

Partnering with Save the Children

For more information on partnering with Save the Children, contact Melissa Loomis, Manager, Corporate Partnerships at mloomis@savechildren.org.

Why partner with a charity?

The 2007 Cone Cause Evolution Study showed that:

83 percent of Americans think companies have a responsibility to help support causes
92 percent say they have a more positive image of a company that supports a cause they care about.
72 percent of Americans wish their employers would do more to support a cause or social issue. This has climbed 38 percent since the last survey in 2004.

In January 2007 Starbucks imprinted 5 million of its iconic white coffee cups with the following quote by Save the Children President and CEO Charlie MacCormack: "With every generation of children comes the hope for a better world — but only through the provision of education for all. The millions of children who never see the inside of a school are a loss to all humanity."

Americans also indicated that a company’s commitment to a social issue is important when deciding:

which companies they’d like to see doing business in their local community (86 percent);
where to work (77 percent);
which stocks or mutual funds to invest in (66 percent).

Why a children's charity?

Because children’s issues consistently rank as a top cause with Americans.

Reasons to Partner with Save the Children:

Compelling Cause:	Helping children in need.
Trust & Reliability:	Save the Children has consistently received high ratings on efficiency and accountability by independent organizations like Charity Navigator, Better Business Bureau and others. More
High-Impact Programs:	In the United States, Save the Children provides early childhood development, literacy, physical activity and nutrition programming to children in need in rural America, as well as emergency relief to children in crisis. Internationally, we bring health, education, economic opportunity and emergency relief to millions of children in over 50 developing countries.
Experience and Success in Partnering with Corporations:	For more than 20 years, Save the Children has been working with business leaders in a broad range of programs. Our experience is manifested in the caliber of our corporate supporters, which include more than a third of the Top 100 Global Brands for 2006 as ranked by BusinessWeek.

Elements of a Corporate Partnership:

Direct Donations:	Companies can make contributions for any amount to support our mission or a specific program, country, or campaign.
Cause-Related Marketing Promotions:	With this type of promotion, a percentage of a company’s product revenues are donated to Save the Children. Our trademark, logo and proprietary library of original children’s artwork may be used to promote the affiliation with Save the Children.
Consumer Donations:	Retailers can enable their customers to add a contribution to their purchases. When merchandised at point-of-sale and throughout the organization, these programs successfully generate customer and employee goodwill.
Gift-in-Kind:	Companies donate products or services to support the work of Save the Children. Examples of generous contributions include books, software, car rentals, hotel rooms and airfares.
Sponsorship:	Through multiple annual sponsorships companies demonstrate their commitment to children in a cost-effective and meaningful way.
Employee Involvement:	Through sponsorship, matching gift or payroll deduction programs, children in need benefit. At the same time, company public relations and employee/employer relations are greatly enhanced.
Foundation Support:	Companies may donate funds or services through their foundation. Corporate foundations represent a significant source of support for Save the Children.

What makes a successful partnership?

strong internal support;
clear business strategies;
effective use of company systems;
objectives that engage employees and consumers alike;
internal and external communication of their cause initiatives.